Ads That Revolutionised Child Development

Advertisements in India have evolved over a period of time. Earlier, when the brands only focused on highlighting the benefits of the products. Now, it has changed the campaign focus more on bringing a revolution. 

Children easily get influenced by such advertisements and try to implement the same in life. Some of these campaigns are filled with a social message and have brought a change in society are mentioned:

Classmate's 'FIRST ME' Campaign

The campaign was launched almost a decade ago highlights how children are imposed to be the next someone. For example, if a kid is best at singing, he is titled as 'Next Kishore Kumar'; if good at science, then 'Next Einstein', etc. 

Kids urging to be the first me, the brand throws light on how children are forced to follow a particular path.

With this campaign, the brand has gracefully focused on its tagline 'Because you are one of a kind'

UNICEF India's Joy Of Learning

This campaign by UNICEF is nothing but nostalgia for childhood. 

It highlights the importance of education and fun-filled childhood in shaping an individual.

Godrej's #LetsStartRight

This Godrej's ad which was launched as a Children's Day campaign breaks the taboo which is being practiced for years.

Here, the little boy asks his grandmother to teach him to cook just like his sister. Initially, the grandmother disagrees but later on, she agrees. This shows the acceptance of change in society which needs to be inculcated.

Byju's Celebrating Curiosity

The growth of a child lies in his curiosity, but often their questions remain unanswered. This advertisement by Byju highlights the importance of answering such questions. 

With this campaign, Byju has also implanted how they are available for answering all those questions. 

Bournvita's Forced Packs

The latest campaign by Bournvita explains how parents force their children to choose and follow a career path. 

The brand has showcased this problem by changing the jars of bournvita to toilet cleaner, egg carton, soap box, ketchup bottle, etc. With this, the brand tries to give the message that society has always dictated what the future of kids should be, without realising the true potential.