Yukta Raj

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Yukta Raj

Latest Articles By Yukta Raj

#CaseStudy: The Saga Of Pink - 'This Is Me'

Here is all you need to know about Mia's brand campaign which is conceptualised by Famous Innovation and produced by Jungle

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Zomato's New Billboard Says 'Aag Laga Di', 'Hila Daala' & 'Phod Diya'

After the success of "doodh mangoge, kheer denge" billboard trend, zomato comes with a set of 3 billboard advertisement - 'aag laga di', 'hila daala' and 'phod diya'

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Bollywood Style Billboard Advertisement Goes Viral

After Blinkit and Zomato's popular billboard campaign, which flaunted popular dialogue from 2022 movie Maa Tujhe Salaam with a twist "Doodh mangoge, doodh denge; Kheer mangoge, kheer denge"; other brand like JBL, Prega News, Manforce, etc are also going with the trend

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Union Budget 2023-24: Decoding Expectations Of Advertising & Marketing Sector

Amid the global recession and inflation, the GoI focuses on multi-sector growth in the preliminary budget meetings, Let’s see what’s in the platter for Advertising & Marketing Sector

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Marketing Trends To Trend In 2023

Over the years, brands have evolved the marketing space by changing the process and introducing innovative ideas. Here are some of those trends which are expected to grow in 2023

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Ads That Left Us With A Social Message In 2022

Let's have a look at the advertisements of 2022 that were conceptualised to bring a change in the mindset of the masses

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Digital Marketing Ecosystem Will Grow In 2023: Ramneek Chadha, Xapads Media

Let's have a look at the conversation on Advertising trends of 2022, the global recession affecting the industry, expectations from the budget, etc.

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Advertisers Are Still Looking At Platforms Where There Are Paid Subscribers: Krishna Menon, QYOU Media

Menon says the entire ecosystem of CTV will become a big play over the next year

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Account Based Marketing Is All About Researching First: Archit Deep, The Blue Beans

New generations who are taking up B2B marketing solutions from their previous generations, they are the attribute that likeminded people exist, he adds

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Marketing Has Become More Fun

For Taniya Biswas, marketing rules are changing to make room for doing more of what a brand wants to do rather than what it should conventionally do

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