Ads That Left Us With A Social Message In 2022

The best approach to influence consumers' mindsets, whether negatively or favorably, is through advertising. An advertisement can make a brand or break it. An advertisement is a way for the advertiser to get into the minds of consumers and influence their thoughts and decisions. 

2022 has been a year of accepting the changes wholeheartedly. Here are those advertisements conceptualised with a social message to bring a positive change in society.

Infosys Pride Campaign 2022

This innovative Pride Day Campaign was conceptualised by Lintas Live. The campaign truly supports and encourages awareness about LGBTQ+ society. Even after the implementation of Section 377 in the country in 2018, a part of our society has not accepted the LGBT community.

Daughter's Day Campaign Of Stayfree

Akshay Kumar's Padman did wonders for society by normalising Periods talk, but it still remains taboo. On Daughter's Day, Stayfree came up with the campaign conceptualised by DDB Mudra. This campaign says "tell your sons it's just a period," so that brothers could also understand what their sisters go through.  

Ariel's #ShareTheLoad

The ad was conceptualised by BBDO India and talks about how women's life becomes easier when men divide the household responsibilities. Amid the hustle-bustle of the busy lifestyle, it really becomes difficult for a person to play multiple roles, and the campaign highlights the same problem. 

P&G Shiksha

The advertisement highlighted the importance of education, dreams and aspirations of a child through the story of a girl called Sushila. This campaign was conceptualised by BBDO India.

Amul - The Taste Of India

Amul always comes up with mind-blowing concepts by keeping the tagline intact. This time, the ad was conceptualised by FCB Ulka, celebrating the spirit of Indian women, who shape the lives of their loved ones. This advertisement indeed reminds everyone of Mom's home-cooked food.

EatQual - McDonals's India

DDB Mudra conceptualised this advertisement for McDonald's in a way that conveys the impactful message we are all the same inside, and this uniqueness makes all of us equal. 

Bournvita's Forced Packs

This children's day campaign of Bournvita, conceptualised by Ogilvy, made headlines in the country. The ad solely focuses on how parents force their children to follow a particular career path, ignoring their interests and caliber. 

Bharat Matrimonial: #PehlePadhaiPhirShaadi

Isobar conceptualised this advertisement, which featured the former captain of the Indian cricket team, MS Dhoni. Despite being a matrimonial company, the ad encourages girls to choose education before marriage. It particularly focused on the parents of Jaiselmer to empower their daughter with life-changing decisions. 

The Beauty Report Card Of Dove

Ogilvy conceptualised this beautiful ad that highlights the biggest test Indian girls, face in their teenage, the beauty test. We all have gone through such tests at some point in time. This ad empowers to acceptance of one's skin and body.

Cipla's Message From The Future

This in-house conceptualised advertisement of Cipla urged people to act today. The ad focuses on the conservation of natural resources and the planet so that the upcoming generations can have the advantage of it.

#SwitchOff Time: Vivo

Excessive use of smartphones is not destroying the person's physical and mental health but is also acting as a barrier in relationships. To showcase this, FCB India conceptualised this advertisement. 

Confidence Ka Glow By Hamdard

Dentsu conceptualised this campaign. This advertisement says your beauty doesn't need validation. When you feel content inside, you get confidence. 

Pampers' #ItTakes2

It was conceptualised by Leo Burnett. Traditionally parenting is seen as a maternal instinct. Fathers take it as a task and due to this, they tend to miss out on the priceless moments from their baby’s childhood. The advertisement is refocusing the spotlight on equal parenting.

We Need To Talk: Tinder

It was rather a short film conceptualised by The Script Room for Tinder. The film contains a discussion on the never spoken topic of sexual harassment, breach of consent, etc.

Truecaller: Buri Neeyat Wale Tera Call Laal

The Womb conceptualised this campaign for Truecaller. Since cybercrime and fraud are emerging day by day, the advertisement focuses on the identification of fraudsters.