The recent launch of BB Matrix comes at a time when there is a robust demand for supply chain management (SCM) software globally. Even at the company level, with over 15 million orders being processed monthly across India, bigbasket was facing several challenges in ensuring a top-notch customer experience.
To overcome these hurdles and scale operations effectively, it decided to develop a suite of supply chain management products, which led to the creation of BB Matrix. “The inspiration behind developing BB Matrix is our extensive experience in building and managing bigbasket’s massive supply chain framework,” shares Manish Mishra, head of sales and marketing, BB Matrix.
An all-in-one SaaS-based supply chain platform, it enables user organisations to get real-time updates, quickly track bottlenecks, and take data-backed decisions to build resilient supply chains.
On Boosting Businesses
Seeing the platform’s potential, bigbasket was confident that BB Matrix could serve various industries including manufacturing, retail, ecommerce, automotive, consumer goods, and other omni-channel brands.
The operational scenarios have become dynamic, and there is a constant need to watch the trends, and developments and get real-time, data-driven insights. That’s where Tata BB Matrix has been quick to not only build a humongous framework of physical infrastructure but also focus on creating integrated solutions that bring together OMS, WMS, and TMS, and customising them to suit businesses.
“Businesses can efficiently manage inventory, storage, billing, delivery, and returns, receive instant updates, pinpoint bottlenecks quickly, and make informed decisions to strengthen their supply chains,” informs Mishra.
To push the product in the market, bigbasket is leveraging content marketing to showcase its technology and solutions, highlighting the benefits and unique features of the. Additionally, it is participating in relevant industry forums to demonstrate its technology and engage with potential customers directly.
On Tailor-made Solutions
In terms of the customisation available for users to tailor the platform to their specific needs, the configurability of the platform enables seamless adoption of business-specific tasks and addresses them without any new development. Support for various kinds of network models and distribution models of the supply chain enables operations to adopt the platform without much disruption to the operations but bringing the required visibility and optimisation.
“With these configuration levers in the system, we can incorporate specific business requirements and a customisable user interface to specific rules and business operations. This offers great flexibility to ensure that your supply chain operation is as efficient and effective as possible,” explains Mishra.
Extending security and privacy of the data, BB Matrix also complies with all prevalent laws and legislations, encryption of data in transit, and has secured multi-factor authentication of personnel who access the company’s networks. “All the customer data is secure and we also have necessary contingency response mechanisms in place to ensure that all industry standards of SaaS security are matched and exceeded,” mentions Mishra.
On Addressing User Adoption & Retention Challenges
The key to improving the user adoption rate is developing a smart user adoption plan. The best user adoption strategies take user needs into account first and foremost. As an organisation where customer service and customer centricity are of paramount importance, the company has designed its implementation journey with any customer considering factors like understanding business challenges and needs, involving supply chain specialists while designing a solution, prioritising user training and offering a 24x7 post-go-live support.
On Expansion Plans
BB Matrix has been designed as a digital platform that can be customised for deployment in any part of the world. It has been effective in serving enterprises in the domestic market and is fully equipped to meet the needs of large-scale international market players. “The BB Matrix platform is built on a multi-tenant SaaS architecture with composable modules which provides a robust and flexible architecture that supports seamless scaling to accommodate increased user demand and large data volumes,” asserts Mishra. This architecture includes advanced load balancing, distributed computing, and cloud-native solutions, ensuring high availability and minimal downtime. Additionally, comprehensive monitoring and automated recovery mechanisms are in place to quickly address any issues, further enhancing reliability.
The platform is ready to launch in developed markets such as the US, as well as emerging markets across the Middle East, Southeast Asia, and Africa.
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