Marketing Strategy, Brands, Digital, Creative, Media Updates

Creating Value Together Is The Need Of The Hour, Believe Experts

Allied Sectors Aug 31, 2024 2 min(s) read

Collective value creation today isn't just about pooling resources—it's about weaving together diverse perspectives and strengths to innovate solutions that no single entity could achieve alone

Illuminating The Power Of Storytelling

Digital Jan 20, 2024 2 min(s) read

BJP's Shazia Ilmi and PR Professionals' Sarvesh Tiwari explore the transformative impact of storytelling, emphasising its potential to forge genuine connections and navigate crises effectively

Gen Z Ooozes Creativity, Social Consciousness, Influence

Editor Recommends Dec 01, 2023 4 min(s) read

Also called Zoomers, the Gen-Z is on the radar of company chiefs and researchers for their sheer size, purchase power, advocacy for social concerns and also influencing people around them. According to stats, there are currently 116 million active Gen-Z consumers in urban India.