With #NickChildrensDayFUNda Nickelodeon Celebrates Children’s Day
Nickelodeon has launched its Children’s Day campaign #NickChildrensDayFUNda.
The campaign encourages kids to express their feelings and unique “fun-da” about life. Nickelodeon has also onboarded the brand ‘Nourish’ as associate sponsor for the children’s day campaign.
Nickelodeon has launched a dedicated microsite to encourage kids to share their wants and thoughts.
Speaking on celebrating kids at every step of the way, Sonali Bhattacharya, Head, Marketing Kids TV Network, Viacom18, says, “At Nickelodeon, we have always encouraged kids to express themselves. It is with this belief that we engage with kids beyond screens and dial up the connect with our young audiences and their parents through meaningful campaigns and initiatives. Our Children’s Day campaign puts the power back in the hands of kids and encourages them to voice their funda of wants and needs, however big or small. We wish kids all over the country a very Happy Children’s Day and urge them to keep their free spirit intact!”
The campaign is being amplified through a host of social and digital initiatives, influencer engagement, partnerships, mall engagements and on-ground activities. To offer sweet treats for its young viewers, Nickelodeon has partnered with food brands like My Froyoland, and Hangout Cakes & More. Kids can order these special treats via food delivery platforms, Swiggy and Zomato.
Adding to the celebrations, Nickelodeon has announced the television premiere of its new film Motu Patlu & The Terror of Giant Beasts.
