What's New This Diwali?
Ferrero Rocher Moments releases digital ad featuring Sara Ali Khan
Ferrero Rocher Moments has released a digital ad film featuring Sara Ali Khan for their upcoming digital Diwali campaign #MakeDiwaliMomentsPerfect. An integrated digital campaign aims to bring alive the small yet perfect moments that we cherish with our family and friends during Diwali.
The campaign highlights the importance of choosing that perfect gift for your loved ones in your life and making it a memorable festival of lights for them. The digital film ends by positioning Ferrero Rocher Moments as a gift that not only brings extra sparkle to the festivities but also makes the moments perfect. In the digital film, Sara Ali Khan talks about her special love for celebrating Diwali with her family, especially this year, as she plans to gift something special to her loved ones. She is seen gifting them ‘Ferrero Rocher Moments’ and penning down an adorable Diwali note for her brother and mother.
Commenting on the occasion, Zoher Kapuswala, Marketing Head, Pralines, Ferrero India says, "Diwali festival is one of the biggest celebrations in India with people uniting with their loved ones, finding the perfect gift, and creating special moments of joy. Ferrero Rocher Moments is a premium affordable brand that offers great taste and enjoyment which can be a perfect gift one is looking for their friends and family. This new marketing campaign with the ad featuring Sara Ali Khan is innovatively designed especially for Indian consumers to bring alive these precious and unforgettable moments with their loved ones."
Pepperfry Meme Stars Kareena Kapoor Khan and Saif Ali Khan
Pepperfry has launched its Diwali Campaign’22 - ‘Pepperfry Meme Superstars.’ Starring brand ambassadors, Kareena Kapoor Khan and Saif Ali Khan, it is a first-of-its-kind 360 media campaign that incorporates memes around the brand’s omnichannel play.
The campaign highlights Pepperfry's core differentiators, a nationwide walk-in studio footprint and a wide portfolio of furniture and home décor pieces to choose from. Pepperfry has adopted a robust 360-degree campaign, with film along with outdoor as strong communication mediums, spanning key cities like Bangalore, Delhi, Gurgaon, Noida, Mumbai, Pune, Kolkata, Ahmedabad, etc. across multiple assets like Outdoor Billboards, Digital Outdoors, Bus Shelters, Cab, Bus & Metro Branding, Mall Media, Residential Association Media among others.
As a consumer-first brand, the campaign was designed keeping in mind the core target audience - social media-savvy millennials. Consumers today like to have a plethora of choices and prefer a touch-and-feel experience before making a perfect furniture purchase. Riding on the back of the brand’s largest omnichannel presence in the country, Kareena and Saif feature in a light-hearted, comic film epitomising Pepperfry’s vast range of unique offerings through their banter. This year’s campaign film will introduce a ‘MemeVerse’ concept to drive consumer proposition through a clutter-breaking format.
In the brand film, conceptualised by Lowe Lintas along with Milestone Films, Kareena and Saif are seen taking a break on the sets of a film shoot, when their concerned manager shows them images of themselves, used as memes on Pepperfry hoardings across the country. The power couple seems to be amused and laughing at their own memes.
Speaking about the new campaign, Naveen Murali, Head of Marketing, Pepperfry comments, “With Diwali right around the corner, Indians are back to opening up their homes to celebrations and hence, also setting up or upgrading their homes for this occasion. What Pepperfry offers is what the consumer of today seeks in their furniture shopping experience - the true omnichannel shopping experience. It offers the convenience of online shopping with endless choices and the possibility to experience the ones they wish to see up close at the walk-in studios. Through this campaign, we wanted to make sure Pepperfry continue to transform the way Indians shop for furniture and build their dream homes. The ad film focuses on creating awareness about Pepperfry’s large network of walk-in studios across 100+ cities and the widest range of offerings. This campaign aims to further strengthen our position as the one-stop destination for all the things home.”
Kareena Kapoor Khan shares, “I love to be involved with the smallest decor details of my home because I like things to be a certain way. I resonate with Pepperfry because it provides a wide range of products, enabling customers to decorate their homes, just the way they want. We are thrilled to be a part of this really fun and light-hearted campaign. This concept personally stood out for me because the format was novel and contemporary and touched upon a part of our daily lives.”
Sarvesh Raikar, Regional Creative Officer & Creative Head, Lowe Lintas speaks, “With the ever-evolving media landscape, the opportunities for reaching out to the consumers are endless. Kudos to team Pepperfry, they were clear that they wanted impact and disruption as Diwali is the most cluttered advertising season. The world is talking in memes today. We thought, applying the same in outdoors would be disruptive for our audience. The idea of portraying mega stars like Kareena and Saif as meme stars were instantly liked and we had a lot of fun executing this campaign.”
