Voir Haircare Enters India In Partnership With Cossouq

Cossouq announced its exclusive partnership with the Canadian brand Voir Haircare, entering the Indian market. The collaboration leverages Voir Haircare’s innovative and sensational products in alliance with Cossouq’s vision to deliver the best products for consumers pan-India.  

Speaking about the exclusive contract, Meet Jatakia, Director of Branding & Marketing at Cossouq, said, “At Cossouq, we are persistently looking at the world for businesses that will attract consumer adoration for their values, innovation, and efficiency. The growing awareness among the Indian audience has paved the way for a plethora of contemporary hair care products. Voir Haircare, as a cruelty-free vegan brand, recognises the acute demand for hair-nourishing products in the Indian market. Our aim with this partnership is to meet the needs of modern and trendsetting clientele who prefer internationally recognised cosmetics along with home-grown brands.”  

The Voir Haircare line combines thoughtful ingredients with artistic inspiration. As Cossouq is a one-stop shop for thoughtfully curated beauty and wellness products, it has now become the only Indian re-seller of Voir Haircare as its brand vision aligns with that of the marketplace.  

Amandeep Randhawa, Vice President of Global Sales, Voir Haircare, stated, “The forthcoming beauty industry and cultural diversity of India make it an appealing destination for international businesses. According to Statista’s forecast for 2023, the beauty and personal care industry in India would rise by 3.86 percent each year with a 143 percent growth in volume, year on year. Cossouq was our best pick, as its brand vision aligns well with our global expansion plans. Our trusted vegan product ranges coupled with Cossouq's expertise in the Indian market will give us the initial boost we need to tailor our target group's preferences for hair care experience.”