Twitter Will Provide Free Advertising Space: Report

Media outlets have stated that Twitter has said it will provide advertisers free space.

According to some news sources, this was scheduled to coincide with Super Bowl week in order to draw promoted tweets.

The IT company is attempting to match marketers' ad expenditures of up to USD 250,000, the article read.

Recently, Twitter announced that it would introduce new restrictions that would let marketers stop their adverts from being displayed above or below tweets containing particular keywords.

This has been interpreted as an effort to entice advertisers back to the social media platform, which has seen a number of corporations leave since Elon Musk took control.

Elon Musk, the owner of Twitter, recently informed users that the social media site has launched a "view count" function in an effort to placate advertisers.

It is predicted that brands and marketers would make the most of this functionality to calculate the ROI of sponsored tweets and advertisements.