Trends To Look For In Global Beauty Market
Since the very beginning of Covid-19 pandemic, our usual beauty routines have changed dramatically, which in turn has caused interesting shifts in the beauty industry. With consumer demand shifting to hygiene and skincare products, India witnessed a 60 percent surge in skincare sales. It’s incredible that skincare found a space in the minds of consumers that equated, if not surpassed, their interest in makeup. Europe’s largest lifestyle e-commerce market reported a boom in self-care beauty products with a 300 percent rise in sales. Experts are calling this the “lipstick effect” in which consumers who are unable to buy big-ticket luxury items, indulge in smaller luxuries.
It’s safe to say that pandemic has changed commerce and consumption for the next few years. Companies worldwide are adapting to change and increasing focus on online from offline. Despite the lockdown restrictions being lifted gradually, we can see that people are still skeptical about physically testing the products and making in-store purchases. This provides an opportunity for beauty brands that is both exciting & experimental- to not only improve their shopping experience but also explore the space of skincare to attract more buyers. The Covid crisis is likely to accelerate trends that were already shaping the market, such as effortless makeup looks, good skincare routines, through new and improved channels of marketing. So here are 5 beauty trends that will help you stay on top of your beauty game in 2021:
Rise In Skincare:
With people having to spend more time indoors, skincare will continue to rise in 2021. We will see more people embracing their skin’s natural texture and adopting skincare routines that best suit them.
The upcoming year will be the best time to take a break from heavy makeup and invest in quality skin care products. Consider this period to be a buffer time for skin and allow it to heal better as healthy and glowing skin can work wonders for your confidence. Beauty brands too are banking on this opportunity and are
developing products infused with natural ingredients providing antibacterial qualities.
Minimalistic Makeup Will Be The Go-To Makeup Look:
As seen all around, skin minimalism is the new trend on the block, which promotes the idea of your skin looking more natural and real while using makeup. Instead of layers of makeup, we see a rise of the ‘no makeup’ look, focused on lighter coverage products or BB creams. As a result, skin ‘imperfections’ like acne and blemishes are getting normalized and women are now taking charge & giving love to their bare skin.
‘Less is more’ will be a new beauty mantra to live by.
Eyes Will Do The Talking:
Let’s face it- we don’t see face masks leaving us anytime soon. Because of this, trends suggest people will shift the emphasis of their looks towards their eyes. Bold and accentuated eye-makeup will be the rage this season with people experimenting with bright and fun colours.
The Beauty Industry Will Become Technology-Driven:
Beauty technology provides brands with an opportunity to connect with their consumers on a personal level. Consumers can get expert advice on products, analyze their skin needs and try out different makeup products virtually.
With limited in-store experience, brands will move towards Augmented Reality(AR) and Virtual Reality(VR) to provide their customers with a fulfilling online shopping experience. It will allow users to try make-up on from the comfort of their homes through images and videos to see if a product suits them. This technology is expected to boost online cosmetic sales in the upcoming year.
Technology will also play a major role in accelerating the much-needed innovation in the beauty market.
The 70s Inspired Hairstyles Will Make A Comeback:
The waft fringe and curtain bangs are set to make a huge comeback in 2021. These hairstyles are rehashed in present items and improved with modern techniques making them super low-maintenance. It is a fuss-free style that looks good on pretty much everyone.
Apart from that, hair embellishments like claw clips, hairpins, and extra-large scrunchies are going to be the talk of the town!
Lastly, the global beauty-industry will prove its resilience once again in 2021 by experimenting, innovating, and constantly adapting to changes as they come.
