Trends Sponsors IWMBuzz's Bengal's Most Stylish Awards

IWMBuzz Media Network unveiled the debut edition of Trends presents Bengal's Most Stylish Awards, an event dedicated to celebrating the epitome of style and glamour in the Bengali entertainment industry.

Siddhartha Laik, Founder and Editor-in-chief, IWMBuzz Media shares, “We're thrilled to recognise the trendsetting individuals in the Bengali entertainment world. It's an honour to celebrate their unique style and charisma. IWMBuzz has always brought innovation in its IP initiatives and Bengal's Most Stylish will prove to be an impact initiative targeting the audience of East India. This marks our beginning to enter into regional space as part of our business expansion plans. I thank Trends and all sponsor partners for showing faith in the idea. Expect some very smart brand integrations both online and offline for all our partners to ensure maximum ROI."

Trends is the event’s principal sponsor, offering the latest trends in apparel and merchandise across womenswear, menswear, kidswear and fashion accessories through a diversified portfolio of its brands, national and international brands.

With a network of stores in a large number of cities and towns across India, the average store size ranges between 8,000 to 24,000 square feet. Over the years, Trends has developed a portfolio of its brands that cater to the diverse tastes and preferences of the customers.

Trends presents Bengal’s Most Stylish Awards will take place at Fairfield by Marriott in New Town, Kolkata on 29 February. The gala event will bring together the crème de la crème of the industry under one roof to acknowledge their contribution to the world of style and entertainment.

With an array of award categories spanning TV, movies, OTT, music and social media, Bengal's Most Stylish Awards will showcase the diverse talent and charisma that defines the Bengali entertainment landscape. From seasoned veterans to rising stars, each nominee has been selected by the IWMBuzz editorial team based on their mass fan following and sense of style.

Bengal's Most Stylish is powered by Watcho and KDM. Associate partners include Carrera, Zee 24 Ghanta, PC Chandra Jewellers and Nett Value Media and social media partners Instagram and Threads.

Speaking on the association, Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India, expressed his excitement, saying, "We express our delight in associating with IWM Media Network for the much-awaited debut edition of Bengal’s Most Stylish Awards, an esteemed event that celebrates the epitome of style and glamour in the Bengali entertainment industry. Watcho, which is a unique platform with top OTT apps like Disney+Hotstar, Sony Liv, Zee 5, Hoichoi and many more, has always revolved around entertaining people in all parts of the country. With the availability of great Bengali content, the alliance with the prestigious Bengal’s Most Stylish Awards serves as a great platform for our relentless commitment to fostering and empowering immensely talented creators within the Bengali entertainment Industry. We look forward to more such collaborations and would like to extend our heartfelt congratulations to all the winners.”

Other partners include hospitality partner, Fairfield by Marriott; radio partner, 91.9 Friends FM; branding partner, Advise; support partner, Whiteapple; PR partner, 7 Dreamz and red carpet partner, Tollywood Online.

“KDM has been at the forefront of innovation and for us, associating with initiatives like Bengal’s Most Stylish is important as it helps to connect better with our consumers. We look forward to many more such partnerships in time to come,” said ND Mali, Founder, KDM.