The essence of brand communication has shifted from mere visibility to cultural and emotional resonance, writes Venkataraman
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Non-metro shoppers drive 85 per cent of festive sales as brands pivot from traditional flash sales to AI-powered personalisation. Premium segment growth and sustainability concerns force brands to rethink traditional festive marketing playbook, reveals industry experts
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With a projected 30-40 per cent increase in smart appliance sales this festive season, shoppers are making the most of special offers and cashback deals, writes HS Bhatia
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In an exclusive conversation with BW Marketing World, Ankit Kapoor, CMO & Business Leader emphasises the need for bold, authentic marketing strategies while sharing insights on brand reinvention, content creation and managing risks in the digital-first era
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Castrol India’s VP and Head of Marketing, Rohit Talwar returns to the Indian market after five years, sharing insights on media mix, data-driven personalisation, cross-cultural strategies and more in an exclusive conversation with BW Marketing World
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