Non-metro shoppers drive 85 per cent of festive sales as brands pivot from traditional flash sales to AI-powered personalisation. Premium segment growth and sustainability concerns force brands to rethink traditional festive marketing playbook, reveals industry experts
Read More_20240919020058_original_image_33.webp)
With a projected 30-40 per cent increase in smart appliance sales this festive season, shoppers are making the most of special offers and cashback deals, writes HS Bhatia
Read More
In an exclusive conversation with BW Marketing World, Ankit Kapoor, CMO & Business Leader emphasises the need for bold, authentic marketing strategies while sharing insights on brand reinvention, content creation and managing risks in the digital-first era
Read More
Castrol India’s VP and Head of Marketing, Rohit Talwar returns to the Indian market after five years, sharing insights on media mix, data-driven personalisation, cross-cultural strategies and more in an exclusive conversation with BW Marketing World
Read More
