Tay Guan Hin Joins The One Club As APAC Regional Director

The One Club for Creativity has appointed Tay Guan Hin as APAC Regional Director for awards, programs and partnerships, a newly created role within the global nonprofit. Based in Singapore, Guan Hin will collaborate with The One Club-APAC team in Shanghai and report directly to New York-based Kevin Swanepoel.

Guan Hin's appointment signals The One Club's commitment to expanding its presence and industry support in the APAC region. In his new role, he will focus on enhancing the club’s awards, programs, partnerships and membership, with a key emphasis on growing the ONE Asia Creative Awards and fostering a vibrant creative community across the region.

In his new role, Guan Hin will also strengthen The One Club’s visibility by forging strategic partnerships with agencies, brands, production houses, creative associations, schools and media across the APAC region. He will spearhead the development of regional events and educational initiatives.

“The appointment of Guan is pivotal in expanding our presence and support in APAC. We’ve had a strong relationship with him for many years: he’s a board member, served on our awards juries, hosted Portfolio Night in Singapore, and was featured in our popular ‘A Creative Perspective’ video series.  Guan is a recognized creative leader in the region who is ideally suited for this opportunity, and we’re excited to have him on the team”, said Kevin Swanepoel, CEO, The One Club.

Guan Hin joins The One Club from BBDO Singapore, where he served as Creative Chairman and a member of the BBDO Asia Creative Council.

Founder of the independent agency TGH Collective, his extensive experience includes roles at global agencies like Wunderman Thompson, Grey, Leo Burnett and Saatchi & Saatchi, working with clients such as Visa, Unilever, Audi, HSBC, Nestlé, Shell and Johnson & Johnson.

Additionally, Guan Hin is the author of the book 'Collide', a TEDx speaker, former President of Asia Professional Speakers and currently serves on The One Club’s International Board of Directors.

"Having spent years in global network agencies, I've seen firsthand the incredible talent we have across the Asia Pacific region. I look forward to bringing our creative community even closer, building on the strong foundation we've established, and exploring new ways to inspire, connect, and innovate together through meaningful partnerships and programs,” said Guan Hin. 

In addition to leading efforts for ONE Asia, Guan Hin will promote The One Club’s global awards, including The One Show, ADC Annual Awards, Type Directors Club (TDC) competition and scholarships, TDC Ascenders, Young Ones Student Awards, Young Guns, Next Creative Leaders and the ONE Screen Short Film Festival.

He will also oversee the growth of ongoing programs in APAC, such as Portfolio Night and initiatives from the Creative Development department, including ONE School, ONE Creator Lab, Executive Creative Summit, Creative Leaders Retreat and the Brand-Side conference for in-house agency teams.