Account Wins: Peroni-McCann Worldgroup, Enrission India-Blue Buzz

Peroni onboards McCann Worldgroup as its global creative partner

The global creative agency for the Italian lager Peroni Nastro Azzurro is now McCann Worldgroup.

Delivering a long-term, worldwide core creative platform that will support Peroni Nastro Azzurro's consistent brand narrative across various consumer touchpoints and markets is the assignment that McCann Worldgroup has announced it will take on.

"Creatively and strategically, McCann impressed the team throughout a rigorous pitch process," states Nathalie Pfaff, chief growth officer at Asahi Europe & International, on the appointment. "We're excited to start this next chapter of growth together."

Javier Campopiano, global CCO of McCann Worldgroup and McCann adds, “To be entrusted with taking this incredible brand to its next phase has energized and inspired our entire team at McCann Worldgroup. Peroni Nastro Azzurro is the brew of choice in Italy, and we’re excited about ensuring that it captures the hearts of beer drinkers around the world.”

And McCann London CEO Polly McMorrow mentions, “There is a reality that some pitches just mean more. And this one means more. Peroni Nastro Azzurro is an iconic brand, led by a brilliant team of people. The opportunity to work with them to deliver an enduring brand platform that will not only honour the heritage of this brand but also drive its future growth across key markets, is a unique one. We can’t wait to get started.”

Enrission India appoints Blue Buzz as PR Agency in India

Enrission India, a platform committed to empowering Indian startups, in collaboration with Enrission India Capital Inc. which is an India-focused VC firm based in Japan, has named Blue Buzz as its official PR agency in India. This collaboration aims to bolster Enrission India's communication and outreach strategy, building a robust brand presence in the rapidly evolving startup ecosystem.

Harsh Deodhar, principal at Enrission India, expresses, “Blue Buzz comes with a nuanced marketing approach specifically tailored for startups. Their bespoke strategies are designed to address real-time brand needs, while also helping to build a strong foundation for the future.”

Neha K Bisht, founder and CEO of Blue Buzz comments, "It’s great to partner with a company that is focused on supporting Indian startups and providing them with the tools they need to grow and succeed. We are dedicated to helping Enrission India Capital establish a solid brand identity in the market while fostering a valuable exchange for learning and development." 

The partnership between Enrission India and Blue Buzz is expected to drive Enrission's mission forward, positioning it as a leading name in the Indian startup ecosystem. The focus will be on strategic communication to elevate Enrission India’s brand narrative and enhance its outreach.