Indian Athletes Turn To WhatsApp & Threads For Fan Engagement

From breaking records to winning medals, Indian athletes continue to make the nation proud on the global stage. Champions like Aman Sehrawat, Manu Bhaker, Nishad Kumar, Sumit Antil and Swapnil Kusale have now embarked on their WhatsApp Channels and many have also joined Threads. Elevating their fan engagement, these athletes will offer exclusive content, behind-the-scenes insights and glimpses into their training routines through these platforms.

Manu Bhaker, Ace Shooter and Double Olympic Medalist said, “The love and support that I've received from my fans is truly heartwarming. I want to bring this community closer and give them a glimpse into my journey. It's an amazing opportunity for me to do this now with my WhatsApp Channel. I look forward to engaging more deeply with those who have been and want to be a part of my journey.”

WhatsApp Channels and Threads, much like Instagram and Facebook, provide creators and public figures with opportunities to forge stronger connections with their fans. With the immense excitement following recent sporting events, including the Paralympic Games where athletes reached new milestones, fans are eager to interact more closely with their favourite athletes.

Paras Sharma, Director, Global Partnerships, Meta, India, said, "We're happy that our platforms are home to champion Indian athletes where they can have passionate discussions and share real-time updates with their fans. We believe in empowering athletes and creators to express themselves authentically and in turn create a strong sense of community with their followers."