To mark World Vitamin D Day, Tata Tea Gold VitaCare from Tata Consumer Products unveiled a campaign to raise awareness about Vitamin D deficiency and promote convenient wellness solutions.
The campaign emphasises unique engagement initiatives including an acrylic mirror insert in print media and a digital AIA filter 'Face Test'. These interactive features are designed to raise awareness about Vitamin D deficiency in observance of World Vitamin D Day.
Commenting on the campaign, Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products said, “With Tata Tea Gold VitaCare, we bring consumers a convenient way to consume a part of their daily vitamin intake in daily routine. We have been leveraging innovations to drive convenient & wellness options in tasty, everyday consumable beverages. This campaign underscores our commitment to making conscious choices accessible, convenient and delicious, enhancing the consumer experience.”
A 2021 study in the Journal of Nutritional Science revealed widespread vitamin deficiencies in India, with 70 per cent of the population affected by Vitamin D deficiency and 53 per cent by Vitamin B12 deficiency. Deficiency rates are especially high in urban areas, where limited sun exposure from indoor lifestyles reduces natural Vitamin D production. The widespread prevalence among adults and various age groups highlights the urgent need for accessible wellness solutions.
Tata Tea Gold VitaCare, enriched with essential Vitamins D, B12, B6 and B9 offers a simple and tasty way to meet 30 per cent of your daily vitamin needs with just two cups. Vitamin B6 helps reduce tiredness and fatigue, Vitamin D supports healthy bones, Vitamin B12 aids in energy-yielding metabolism and Vitamin B9 contributes to normal blood formation.
