Tata Tea Gold Encourages Women To Embrace Their Potential In Women's Day Campaign

To celebrate Women's Day, Tata Tea Gold unveils the 'Dil ki Suno' campaign, urging women to embrace their potential and follow their hearts. The film portrays the challenges faced by women, inspiring them to believe in their abilities and pursue greater achievements.

Commenting on Tata Tea Gold’s new film, released on International Women’s Day, Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products said, “Tata Tea Gold, a premium tea blend that gives you a rich taste and irresistible aroma, has been bringing to life inspiring stories of today’s empowered women as it acknowledges the unique challenges faced by contemporary Indian women. Navigating through career and familial responsibilities, varied interests, and social circles within the confines of 24 hours can be overwhelming. Despite the challenges, today women are excelling across diverse fields - Leading Fortune 500 companies, building unicorns, scaling more peaks at Mountaineering, shining through Sports and creative fields like filmmaking, Music etc. Hence, Tata Tea Gold, which propagates ‘Apne Dil ki Suno’ endeavours to motivate today’s women to listen to their hearts and unlock their true potential.”

The film showcases the diverse journeys of four women at different life stages, grappling with dilemmas between aspirations and realities. It follows a cricketer navigating the challenges of balancing marriage and career, a 50-year-old dancer questioning societal perceptions, a corporate professional yearning to revive her musical journey and a homemaker venturing into stock trading. Despite societal, familial, and career pressures, the film captures their determination to listen to their hearts and believe in their potential for greater achievements. 

Commenting on the creative thought behind the campaign, Azaz-Ul-Haque, Chief Content Officer, Media Monks said “Aurat Bani Hai Aur Se. Discovering such hidden gems in language and a brand narrative that just perfectly echoes the thought is a rare occurrence in advertising. Tata Tea Gold urges women to listen to their hearts and follow what it says, and so it was just the right brand to convey that only when you listen to your heart, you will discover there is more to you. Tata Tea Gold has always told the most beautiful narratives of women's empowerment. Aurat bani hai Aur se is just another reflection of that singular, strong brand narrative”.