On Sunday, October 23, Swiggy made an effort to capitalise on India's triumph in the 2022 T 20 World Cup. Indian cricket fans are still processing Virat Kohli's outstanding 82-ball match-winning effort. The discount code 'KINGKOHLI82' that Swiggy has released is the epitome of effective marketing. On Swiggy, customers can receive a flat discount of INR 82 on their purchases.
In a T20 cricket match, the last-ball victory is usually an exhilarating event. When India and Pakistan are playing, the enthusiasm increases significantly. Masterful innings (like Virat's) or a standout bowling effort also give the game additional hues and dimensions. Cricket fans were more than satisfied with Sunday's game. Swiggy acted quickly to capitalise on the frenzy by launching KINGKOHLI82, a special coupon that entitles users to INR 82 off all online orders.
The Swiggy offer was well-received by online users, and some Twitter users took advantage of the opportunity to enjoy the marketing campaign. The offer, which was only available to the first 40.000, was quickly embraced by Swiggy users.
Marketing's main goal is to connect with consumers. As a result, Swiggy used two noteworthy events—victory India over Pakistan and Kohli's brilliant inning—to engage with clients, especially cricket fans.
Swiggy issued the promo code on a first-come, first-served basis to the first 40,000 consumers. The coupons have all been used up.