Springfit’s New Campaign Features Kareena Kapoor Khan
Springfit has launched its brand new TVC campaign ‘Don’t just sleep, sleep luxuriously’, with its brand ambassador Kareena Kapoor Khan, this festive season.
With this TVC campaign, the brand is advising Indians to upgrade their sleep basics and sleep luxuriously.
Nitin Gupta, Executive Director of Springfit Mattress, said, "In India, the festive season is an ideal time to make positive changes in your life. This Diwali, while people are making significant changes in their lifestyle, it is also equally important that people should invest in their sleeping habits by choosing the correct mattress according to their body type. Our campaign is meant to inspire individuals to modify their way of living."
Through the youth icon, Kareena Kapoor Khan, we want to persuade people to move towards healthy sleeping habits.
The TVC campaign puts the spotlight on Kareena Kapoor Khan when she is asking her friend if she didn’t look nice at the party. But her friend is busy enjoying the beautiful, comfortable, and irresistible Springfit mattress. In the TVC, Kareena is advising people not just to sleep but to prioritise luxurious and comfortable sleep.
