Skechers flagged off registrations for the 3rd edition of Skechers Mumbai Walkathon with actor Kriti Sanon. The Walkathon is part of the Company’s focus to celebrate their popular Skechers GO WALK category, a range of innovative footwear designed for walking.
Rahul Vira, CEO, Skechers South Asia says, “We are very thrilled to return with the third edition of the Skechers Walkathon this year as we celebrate a decade of the Skechers GO WALK Category in the global market. Skechers develops innovative footwear designed to make walking comfortable and encourage consumers to stay active. With signature products like Workout Walker, GO WALK 6 and GO WALK 5 shoes, we aim to deliver comfort to every level of walker. This year, together with Kriti Sanon, the Skechers Mumbai Walkathon will aim to bring the city together in a festive atmosphere whilst promoting fitness as a culture in Mumbai.
Kriti Sanon adds, “I love fitness and it is a huge part of who I am as a person. I do not like to go a day without indulging in some form of exercise. Adding a simple brisk walk is the easiest way to stay fit and healthy, so I am excited to be associated with a smart initiative like the Skechers Walkathon. I love that it’s a great event for those who want to take their first step towards a more fit lifestyle. I am so glad to be a part of their biggest event which supports this cause.”