Shemaroo Appoints Anuja Trivedi As Chief Marketing Officer

Strengthening its senior leadership team, Shemaroo appointed Anuja Trivedi as its Chief Marketing Officer (CMO). Trivedi will be covering the aspects of the company's overall marketing strategy, taking the responsibility of driving business growth, leading strategic initiatives and strengthening consumer engagement. Her extensive experience in pricing, revenue and content strategy, Trivedi will be a vital and key addition to the Shemaroo senior leadership team and will be a part of the Executive Committee, reporting directly to Arghya Chakravarty, COO, Shemaroo.

“We are pleased to welcome Anuja to Shemaroo as our new CMO. Her expertise in analysing market trends and identifying growth opportunities will be instrumental to our expansion plans as we continue to navigate the ever-changing media landscape. Anuja will play a critical role in furthering our B2C journey and will add to the experienced professional expertise of our leadership team” commented Hiren Gada, CEO, Shemaroo. 

Trivedi brings a rich experience of over 15 years in the industry to Shemaroo, with prior senior leadership roles in reputed organisations such as Disney Star, World Gold Council, McKinsey & Company, Morgan Stanley and PwC. As an Executive Director at Disney Star India, Trivedi led the content studio strategy across TV and digital, maximizing subscriber growth on Disney+Hotstar and growing Star's network market share on TV. 

Arghya Chakravarty, COO, Shemaroo on the appointment of the new CMO, said, “Anuja’s impressive track record, diverse experience and strategic approach to business and content development makes her a perfect fit to lead our marketing efforts. With her leadership, we look forward to further strengthening our position in the industry and delivering engaging and meaningful content experiences to audiences across India and beyond. I wish her all the very best for her new role as the CMO at Shemaroo.”