Sebamed Launches Campaign 'Jab Skin Ho Paper Thin'

Sebamed, a German beauty & personal care brand, has launched a campaign ‘Sebamed baby- Jab skin ho paper thin’ for its baby care portfolio. 

The integrated campaign takes inspiration from the insight that when babies are born their skin is very sensitive and it requires the highest degree of protection. It further highlights how Sebamed’s baby portfolio with its pH 5.5 benefits serves as a gold standard for babies right from day one.

The TV commercial starts with a series of engaging pictures of newborn’s delicate skin and poses a thought-provoking question what is safe for such sensitive and paper-thin skin? 

Commenting on the same, Shashi Ranjan, Head, Consumer Business shares, “We are a purpose-driven brand. Truth, transparency and science-backed superior product offerings are the basic tenets of our existence.  Through the campaign- “Jab Skin ho Paper Thin” we want to empower our consumers with the right information so that they can choose the best for their new born. Sebamed through its wide portfolio of baby care products made with the highest quality ingredients added with pH 5.5 benefits makes the decision-making process easier. We are confident that the campaign will resonate well with our audience.”

Jaydeep Shah, Marketing Head, Sebamed India says, “At Sebamed, we are focused on creating high-quality baby care products backed with robust scientific data. Our goal is to empower consumers with the right knowledge to take care of sensitive skin. While choosing the right products for a baby’s sensitive and paper-thin skin, parents often find themselves in a conundrum on how to make the right decision. This campaign aims to make this process easier for parents by urging them to switch to the Sebamed range of baby care products with pH 5.5 that can protect baby’s delicate skin from day one.”

Suyash Khyabya, Creative head, The Womb states, "With every campaign of Sebamed, we empower consumers with new scientific knowledge. And we've developed a brand tone that is affirmative and eye-opening. In this baby care campaign, we wanted to highlight the sensitive and paper-thin skin of new born. We wanted to sharply focus only on the skin and not get lost in the surroundings or cliched fake emotions. For every shot we took, we made sure it looked and felt like a Sebamed shot rather than any competitor's. It's a stark yet simple campaign which we're confident will resonate with mothers"