RK Swamy Limited Files Draft Prospectus For IPO To SEBI

RK Swamy Limited has submitted its Draft Red Herring Prospectus (DRHP) to the Securities and Exchange Board of India (SEBI).

The company's initial public offering (IPO) includes a fresh issue, totalling ₹2,150 million, as well as an offer for sale of up to 8,700,000 equity shares by existing selling shareholders. The offer for sale encompasses a maximum of 1,788,093 Equity Shares by Srinivasan K Swamy, an equivalent number by Narasimhan Krishnaswamy, approximately 4,445,714 Equity Shares by Evanston Pioneer Fund L.P., and about 678,100 Equity Shares by Prem Marketing Ventures LLP.

The funds raised through the IPO are proposed to be utilised for the funding of working capital, the funding of capital expenditure to be incurred for setting up a digital video content production studio, the funding of investment in IT infrastructure development of RK Swamy Limited, and the Material Subsidiaries, Hansa Research and Hansa Customer Equity, the funding of the setup of a new customer experience centres and computer-aided telephonic interview centres as well as for general corporate purposes.

RK Swamy Limited stands as the preeminent Indian-majority-owned integrated marketing services provider within India, presenting a comprehensive solution encompassing creative, media, data analytics, and market research services under one roof. The scope of their integrated marketing communications business encompasses creative and digital content, media (including digital platforms), event planning and activation, as well as other services like public relations, social media management, and pharmaceutical communication.

In the fiscal year 2023, RK Swamy Limited orchestrated the launch of more than 818 creative campaigns for their clients across a diverse array of media platforms. They adeptly managed a staggering 97.69 terabytes of data and effectively conducted over 2.37 million consumer interviews spanning quantitative, qualitative, and telephonic surveys.

The vast array of solutions and offerings provided by RK Swamy Limited is supported by a dedicated workforce of over 2,391 professionals, strategically situated in 12 offices and 12 field locations across twelve key cities, servicing the three distinct business segments.

The issue is being led by SBI Capital Markets Limited, IIFL Securities Limited, and Motilal Oswal Investment Advisors Limited as the Book Running Lead Managers.