MIB To Introduce Digital FM Radios In 13 Major Indian Cities, Says Sanjay Jaju

The Ministry of Information and Broadcasting (MIB) has reported its plans to introduce digital FM radio broadcasting in 13 major cities across India, marking a significant step toward modernising the radio industry and optimising spectrum efficiency. The move is expected to enhance broadcast quality and support the radio industry's growth.

MIB Secretary Sanjay Jaju revealed that 20 companies have shown interest in participating in upcoming FM radio spectrum auctions, which will cover 254 towns and semi-urban areas recently approved by the Union Cabinet. The auctions are set to begin next month.

Speaking at an industry event by the India Cellular and Electronics Association (ICEA), in collaboration with the Association of Radio Operators for India (AROI), Jaju encouraged potential bidders to seize this opportunity to expand into new markets, stating, “Next month, we’ll begin the auction process, and I encourage all 20 companies to make use of this great opportunity to expand into these unserved areas.”

To facilitate the transition to digital, the ministry is considering four global digital radio technologies. Operators may benefit from "simulcast" capabilities, which would allow simultaneous analogue and digital broadcasting. This approach aims to help broadcasters maintain revenues while transitioning smoothly to digital formats.

In response to concerns from private operators regarding fees, the ministry has eliminated the non-refundable fee and the 2.5% annual license fee. “We have removed that condition in the current auctions, simplifying the process. It’s now entirely dependent on the top line you have,” Jaju explained. The government’s commitment to “light-touch” regulations aims to promote ease of doing business.

To support broadcasters' revenue sustainability, Jaju announced a 40% increase in the base rates for advertisements on private FM stations. He also noted ongoing efforts to address other industry challenges and unlock new growth opportunities.

The rollout of digital FM radio will require significant infrastructure upgrades and technological advancements. The Frequency Planning Committee has already identified the necessary channels for the initial phase of the digital launch. “Our aim is to complete the process within the next few months and roll out digital radio broadcasting in these cities,” Jaju stated.

The announcement coincides with ongoing consultations between MIB and the Telecom Regulatory Authority of India (TRAI) on a comprehensive digital radio broadcast policy for private operators. Jaju highlighted that digital radio’s ability to accommodate multiple channels on existing frequencies would benefit both broadcasters and listeners. “Digital radio is the way forward. It allows for multiple channels on the existing spectrum, enabling operators to optimise revenues while providing consumers with maximum value from radio listening,” he noted.

Additionally, the government aims to minimise reliance on proprietary technologies and encourage open standards to ensure a seamless digital transition. “Our goal is to ensure that the transition is smooth and supported by modern technology,” Jaju reassured broadcasters.

With these strategic initiatives, the ministry hopes to revitalise India’s FM radio landscape and expand broadcasting services to previously underserved areas, fostering growth and innovation within the industry.