Pernod Ricard Elevates Joydeep Basuroy To Group Head Marketing

Joydeep Basuroy has been promoted to the Group Head Marketing at Pernod Ricard. 

Basuroy has been with the company since 2007. He joined as the Assistant General Manager. He developed the Brand Royal Stag strategy and was responsible for delivering the above line and bottom line for the brand. He ensured that the regional and local marketing activities were consistent with the national and international brand image. He liaised with the sales team to coordinate and execute marketing activities.

With over 20 years of experience, Basuroy has worked with SAB-Miller India, where he worked with brands like Royal Challenge, Haywards 5000, and Khadim India.