OneIndia Expands Mena Presence With OneArabia Focusing On Diverse Content
OneIndia has expanded its footprint into the Middle East and North Africa (MENA) region with the introduction of OneArabia.me. The bilingual platform in Arabic and English goes beyond being a content hub, focusing on addressing cultural and interest-based preferences in the region. The platform is dedicated to fostering cultural exchange by providing a space for diverse voices, perspectives, and stories, encouraging meaningful engagement and dialogue.
Shekhar Iyer, Director and General Manager BMEG ME stated, "OneArabia is set to redefine the digital media landscape in the MENA region. Its focus on diverse and curated content is a bold move, much like choosing courage over comfort. It's a calculated risk, but one that we believe will pay off by making OneArabia a go-to web platform for readers. Moreover, partnering with BMEG ME gives OneArabia a strategic edge. This partnership affords OneArabia a deeper understanding of the local market dynamics, thereby enabling us to provide advertisers with more targeted solutions. The valuable insights we derive from this association will also shape OneArabia's future content strategy, ensuring our offerings remain relevant and engaging for the readers across the MENA region."
To ensure a robust presence in the MENA market, the OneArabia project is being spearheaded by BMEG ME, a Dubai-based firm. Under the leadership of Shekhar Iyer, Director and General Manager of BMEG ME, a comprehensive go-to-market strategy is being implemented to introduce the new bilingual platform to the MENA audience.
Ravanan Natarajan, CEO of OneIndia, expressed his excitement and vision for this new venture, stating, "The launch of OneArabia is not just another milestone in OneIndia's journey, but a significant leap marking our first international venture. As we step into the vibrant digital landscape of the MENA region with our partners at BMEG ME, we are driven by a vision to overcome language barriers, enhance cultural dialogue, and provide a platform that caters to a diverse range of interests. We are particularly pleased to elevate Jobo Kuruvilla to Business Head, International Markets. His over a decade of experience in vernacular digital web content will be invaluable as we continue on our growth trajectory. This platform will not only add value for our readers but also offer unique opportunities for advertisers."
As a component of its content strategy, OneArabia provides a diverse range of content covering various sectors such as Regional & International News, Business, Technology, Lifestyle, Sports, Automotive, Travel, and more. Whether you are an Entrepreneur seeking crucial insights, a Tech Professional staying abreast of the latest trends, a Travel Connoisseur exploring captivating destinations, or a Motorhead tracking the latest automotive updates, OneArabia caters to a wide audience.
Jobo Kuruvilla, OneIndia’s Business Head for International Markets, outlined a bold vision for OneArabia stating, "We're not just another news portal. We're the pacesetters. By leveraging the rich linguistic diversity of the MENA region, we're reaching out to a broader audience with curated content in both Arabic and English. Our aim? To build an informed, engaged community. Our global footprint offers unique opportunities for advertisers, setting us apart from traditional platforms. But it's more than just about advertising - it's about creating a comprehensive resource that promotes meaningful engagement."
He further added, "OneArabia is the latest bilingual platform in the MENA region, and we're inviting everyone to come and explore what we have to offer. Through our platform, we're promoting a symbiotic relationship where everyone - from users to advertisers - benefits. The key to this approach is to maintain a balance that keeps all participants content, creating a harmonious ecosystem where mutual exchange of value leads to collective engagement.”
Elevating the user experience, the bilingual web platform is driven by OneIndia and leverages advanced machine learning and Wise, an in-house progressive generative AI. This technology empowers OneArabia's editorial team, situated across MENA and South Asia, to curate and present tailored content that resonates with the unique preferences and interests of the diverse reader base.
