Nourish Brings Shetty Sisters Into Akhada
Nourish’s new TVC under #SehatKiSunoNourishHiChuno campaign brings Shetty sisters - Shilpa Shetty aka Munki and Shamita Shetty aka Tunki into the akhada.
The TVC intends to propagate the benefits of eating healthy and fibrous dalia to build muscle mass and have a strong body.
The ad is conceptualised by the agency Leads Brand Connect.
Read more about this campaign here
Shilpa Shetty, Ambassador, Nourish says, “We mostly consider Dalia to be a food option for young children or when ill, but what people don't know is that Dalia is an excellent food choice when it comes to opting for food rich in fiber and protein. Like I always say you are what you eat, and so it is important to know about the food choices available. Through this campaign, we hope more people will become aware of the benefits of eating such food for good health.”
"As a fitness enthusiast myself, I am very particular about my diet, which doesn't essentially mean eating less but eating right. Dalia makes for the perfect choice with all nourishing elements, apt for all age groups and occasions as well. I'm glad to be associated with a brand that is built on the same principles I believe in, thereby making our collaboration more special. The journey with Nourish is even more exciting as I get to work with my sister, Shilpa, as this brings together two of my most favourite and important components of life - fitness and family," adds Shamita Shetty.
Ashish Khandelwal, Managing Director, BL Agro states, “In this new TVC, Nourish puts forward the idea of eating the right food to build health and strength, irrespective of gender. Food is not defined for a particular category; it is meant for all. With this ad, we wish to catch the eyeballs of our consumers on the benefits of consuming high fiber and protein enriched Nourish dalia.”
Richa Khandelwal, Managing Director, Leads Brand Connect, believes, “It is always the male pahalwaans who are seen in the akhada. Strength and bodybuilding are not gender-biased. Everyone has the right to be healthy and strong. As the brand has always believed in breaking stereotypes, with this ad, by getting the female actors to the akhada we have tried to beautifully put forward the brand’s belief and also highlight Women's Power”.
The company has also launched a contest called #NourishTunkiMunki on all social media handles of Nourish.
