Noise Releases AI-Driven Campaign Featuring Rishabh Pant

Lifestyle technology brand, Noise, has rolled out an AI-driven campaign, in partnership with the brand ambassador, Indian cricket team player, Rishabh Pant, to send out personalized messages to the potential buyers of its recently launched flagship smartwatch, the ColorFit Pro 4 series. 

Every potential ColorFit Pro 4 user who searched for the product and didn’t complete the purchase, will receive a personalized video message from Rishabh Pant encouraging them to complete the order and enjoy the benefits of the special launch discount. The initiative is an effort to drive consumers' purchase journey from consideration to conversion.

Amit Khatri, Co-Founder, Noise, said, "Consumer satisfaction is of utmost importance to us. We constantly look for avenues to improve their experience and purchase journeys with us. As a new-age brand, we believe in taking a new-age route to engage with our consumers, and the AI-integrated personalized message is only the first in this direction. We will continue to roll out engaging opportunities to offer value-driven experiences to our consumers.”