NOFILTR.Group Appoints Mihir Surana As Partner And CEO
NOFILTR.Group has appointed Mihir Surana as Partner and Chief Executive Officer. Mihir’s core responsibility will be to lead the setting and execution of the organization’s strategy while allocating capital for its growth. Furthermore, he will be leading, building and overseeing the executive teams at NOFILTR.Group.
Mihir developed his business prior to joining NOFILTR.Group by taking part in a number of entrepreneurial endeavors and by seeing the birth of his very own event production firm, Crossbar Entertainment. At Crossbar Entertainment, he collaborated with various international artists for events and gigs including musical prodigy Arijit Singh as well as international artists like Pitbull and Sean Kingston among others. He developed his business portfolio and skills further by kickstarting a Rental Photo Booth service in addition to organizing and producing events with Crossbar Entertainment. He also ventured into the food franchising industry as well.
Speaking about being appointed as CEO & Partner, NOFILTR.Group, Mihir Surana shares his vision for Influencer marketing agency. “I have believed in the power that influencers and content creators hold to change the traditional industry into a whole new different one. My vision has always been to become their advisor despite the position I have in the company. An advisor who helps creators build themselves with morals and beliefs and work wisely with strategies. For me becoming a CEO is a start to a journey that holds my vision of building a safe community of network in the development of the influencer industry and a lot more that I would like to be enclosed with time,” said the new CEO of NOFILTR, Mihir Surana.
