Nikon Launches Festive Ad Campaign
Nikon India has released its latest festive campaign to capture the mood of this festive season. An integrated digital marketing campaign “YehDiwaliNikonWali” reckons joyful spirit ahead of Diwali. This festive campaign is aimed at fulfilling the desires of individuals across all age groups and demographics to possess their dream camera at attractive prices and position the brand as an enabler that helps capture these precious moments. Thus, making it a Nikon-wali Diwali.
Commenting on the launch of Nikon’s Festive Campaign, Sajjan Kumar, Managing Director, Nikon India says, “With the festive season on the anvil, we have launched a heart-warming festive campaign ‘Yeh Diwali Nikon Wali’ that will enthuse our customers towards Nikon’s diverse range of cameras. The campaign has already generated a lot of anticipation amongst the photography enthusiasts, and it’s overwhelming to see such elated response from across different corners of the country.”
With this thought, Nikon India has rolled out its pan India festive campaign on 1st October 2022. An integrated marketing campaign that is being promoted across Digital, BTL and ATL platforms, like social media channels, radio promotions & attractive POSM material a storefront. The campaign is aimed at enticing customers with Nikon’s festive season offers.
Owing to the spirit of these festivities ahead of Diwali, customers can also acquire Nikon's latest product launch, the iconic Z30 Camera to document the Diwali shenanigans through a camera that breathes life into every shot taken. With enhanced functionality and an array of superior features, the new Z30 is an impetus of wondrous imagination and possibilities that users can explore this Diwali. It surfaces a chance for families and individuals across the country to embrace such auspicious occasions and leverage the product's performance capabilities to the fullest.
