Nexa Presents Highway Dreams To Explore The Unexplored Tamil Nadu

It is widely believed that the best way to truly experience any place is by traversing through its roads. India, with its massive geographical landscape, and well-connected highways of international standards, presents travellers with the opportunity of exploring the country through a new and different lens. In recent years, driving across the Indian countryside and road trips have become quite the rage creating new travel opportunities and destinations. 

Tamil Nadu has recently become quite the rage for its road trips. Zee Zest, with its fingers on the pulse of the Indian viewer, is all set to launch Nexa Journeys presents Highway Dreams from 30th October, 8 pm on Zee Zest and Zee Zest HD. 

The show will be hosted by food traveller, show host and singer, Rakesh Raghunathan. He will be seen exploring the region while interacting with millennials and Gen-Z, as he drives through some known and some unknown highways in the new-age Nexa Baleno by Maruti Suzuki.

Speaking on the launch, Amit Shah, Chief Cluster Officer - West, North & Premium Channels, Zee Entertainment Enterprises says, “At Zee Zest, our vision is to unlimit experiences through our compelling mix of Indian and international lifestyle and infotainment shows. After the tremendous success of our first collaboration – Nexa Journeys presents Luxe Pins, our aim with the next-in-series is to showcase India beyond its usual travel destinations, through new-age experiences and lifestyle advancements, India offers today. Nexa Journeys presents Highway Dreams as our second association with Nexa Journeys, and we look forward to another exciting chapter exploring the unexplored and discovering the Southern State of Tamil Nadu. Together with Nexa, we hope to present a blend of unique stories to cater to the evolving audience demand for distinctive content.”

Sharing his thoughts on the new Baleno being part of the series, Shashank Srivastava, Senior Executive Officer (Marketing and Sales) – Maruti Suzuki India comments, “A true work of art inspired by the future, the New-Age Baleno is the perfect companion to experience India through its highways. The technologically superior premium hatchback - the New Age Baleno offers an unmatched driving experience, powerful performance and an array of new-age technology-driven comfort, convenience and safety features. We are confident that viewers will get the true taste of an engaging drive experience and enjoy the true beauty of India as they witness the country’s best-selling premium hatchback traverses the roads and present the modern-day Tamil Nadu to viewers.”

With the launch of the new show partnered by Nexa, Sonal Shah, National Head Sales Niche Cluster- Zee Entertainment Enterprises shares, “After a successful collaboration for our first series, we are delighted to fortify this association with Nexa Journeys presents Highway Dreams on Zee Zest. At Zee, our aim has always been to deliver higher value to all our clients through our gamut of offerings, and we are pleased to see Maruti Suzuki India and Nexa Baleno fitting seamlessly into our content and reaching audiences across the country in an effective and innovative manner. We also look forward to driving a fruitful partnership with Maruti Suzuki India in this new season.”