New Blends, New Avatar: Luxmi Teas Become Luxmi Estates

Luxmi Tea gets a 360-degree makeover this year. With a new logo, new packaging and new blends, Luxmi Tea takes on a new avatar of Luxmi Estates for its products, and showcases the brand’s legacy, origin story and an inspiring focus towards wellness.  

One of the most distinct features of this new form is Luxmi Estates’ new logo – ‘the Hand Of Abundance’. While it retains the essence of the brand, the logo represents both, the blessing hands of the Goddess of Abundance as well the hands of the valued tea pluckers that pluck, sort, twist and roll the tea leaves in the estates depicted by lines representing terrain. 

Speaking about this new avatar, Rudra Chatterjee, Managing Director, Luxmi Tea Group, says, “Change is the only constant, and to move onwards and upwards, evolution becomes imperative. We are grateful for the overwhelming love Luxmi Tea has received over the years, and we believe it to be our duty to upgrade into the best versions of ourselves for our consumers. Luxmi Estates has the essence of Luxmi Tea, along with an added flair of wellness, growth and abundance. This new avatar is here to spread our message of wellness far and wide and empower others to unlock their truest, healthiest selves. We are ecstatic to reveal this new version of us to the world and hope you will love it as much as we loved creating it.”