Naselin Ties-Up With Gaana To Foster The Idea Of Shubh Ratri
Naselin, a nasal decongestant spray and Gaana, audio streaming platform, have stepped into a unique partnership to create the idea of a Shubh Ratri – a specially curated playlist.
Cipla has expanded its product portfolio with Naselin, a nasal decongestant spray that helps individuals get quick relief from a blocked nose caused by cold and allergy, which often results in disturbed sleep patterns, hampering overall productivity.
Together, Naselin and Gaana have created the Shubh Ratri playlist, which is a compilation of songs best associated with the sleep-inducing qualities of calmness and serenity. Taking cues from Gaana’s during the time frame 10 pm to 2 am, Naselin endeavours to provide respite to people grappling with nasal congestion. The playlist will compile a string of soulful and tranquil songs that can help listeners relax and fall asleep.
“We are delighted to partner with Gaana for the Shubh Ratri playlist. It’s a one-of-a-kind innovation that will directly reach consumers and provide them comfort in distress. The product caters to one of the most bothersome symptoms of the common cold - nasal congestion, and combines it with the Shubh Ratri playlist, making this a unique association,” commented the CEO of Cipla Health, Shivam Puri.
