Myntra Celebrates Premium Sneaker Culture With New Campaign
Myntra unveiled a new campaign 'Sneaker for Every Scene,' highlighting the premium sneaker collection curated by the Myntra Sneaker Club (MSC) store on the platform. The MSC store has become the preferred choice for India's growing sneaker enthusiasts, providing a carefully curated selection, including legendary and iconic lines from various sneaker brands such as Nike Pandas, Air Jordans, Air Force, Dunks and more.
The campaign is a tribute to the passion for sneakers, highlighting the diverse range offered at the Myntra Sneaker Club showcasing its evolution and journey over time.
Promoting the adoration for sneakers, the campaign exclusively highlights the platform's premium selection of sneakers, emphasising its extensive offering of over 10,000 styles from over 20 brands. Crafted with a holistic understanding of the category, recognising that sneakers instill confidence and empower individuals to navigate various scenes while staying ahead in trend-centric fashion, the campaign places sneakers at its core.
Speaking on the launch of the campaign, Abhishek Gour, Director of Marketing, Myntra said, “We have been witnessing an unprecedented surge in demand for sneakers, reflective of a nation embracing global sneaker trends like never before. Yet, while the appetite for sneakers grows exponentially, access to coveted legacy lines remains a challenge for enthusiasts, at large. With the unparalleled selection of premium sneakers at the Myntra Sneaker Club, Myntra has been bridging the gap to meet the evolving tastes of discerning sneakerheads. The campaign celebrates the sneaker culture while reaffirming our commitment to delivering the pinnacle of sneaker trends.”
The campaign features a film set in three diverse scenes, highlighting sneakers as must-haves for every occasion, instilling confidence in individuals to navigate any situation. The focus is on premium sneaker lines and the latest releases from major legacy brands like Nike, Adidas, PUMA, New Balance, Skechers, Converse, Reebok and Under Armour available through the Myntra Sneaker Club.
The 360-degree initiative encompasses AI films, influencer activations, OOH, and Times Booklet Inserts - a collection of sneaker-specific booklets compiled with industry experts. Additionally, Myntra will collaborate with over a dozen sneakerheads to spark engaging conversations, enhancing awareness for the Myntra Sneaker Club and its curated selection.
The Myntra Sneaker Club is also set to introduce an augmented reality (AR) filter on Snapchat. This feature will enable the sneakerhead community on the app to virtually explore and try on the extensive catalogue of sneakers offered by Myntra. Users can seamlessly transition to the Myntra app for purchasing directly from the AR experience.
