MiQ Partners With Lifestyle For Audience Intelligence
MiQ, a programmatic media partner for brands and agencies, has partnered with customer intelligence data platform Lifesight, to equip marketers with consumer behavior insights, real-time proximity targeting, and footfall measurement.
Commenting on the partnership, Siddharth Dabhade, Managing Director, MiQ says, “By partnering with Lifesight, we’re augmenting our data, analytics and technology capabilities to deliver targeted, high-performing and data-driven programmatic campaigns for our clients in a privacy compliant manner. This partnership will play a key role in bolstering our solutions and driving better results for our clients in India.”
According to Lifesight CEO, Tobin Thomas, “MiQ is one of the world’s leading programmatic media partners and Lifesight has been the leading audience and attribution player in the South East Asia and APAC Market since 2018. As part of our growing expansion in other parts of the globe, MiQ is the perfect partner to bring onboard. We are certain that this will bolster MIQ’s campaign effectiveness and empower brands and agencies by providing them with easy access to high quality predefined, interest-based audience segments and measurement capabilities.”
Lifesight’s Customer Intelligence Platform connects people, data, and devices across the digital and physical world.
