MG Motor India Appoints Tilt Brand Solutions As Its Partner For MG Comet EV

For the launch of Comet EV, MG Motor India appoints Tilt Brand Solutions as its partner. Tilt Brand Solutions is a part of Quotient Ventures.

Udit Malhotra, Head Marketing, MG Motor India states, “In our pursuit to create impactful brand stories for India’s first Smart EV for Urban Mobility, we have partnered with Tilt Brand Solutions to create innovative and impactful content for MG Comet EV. We look forward to their famed strategic and creative competencies in the India market, in helping us realise our vision and ambition for Comet”.

MG Motor India is expanding its range of products in India by introducing Comet EV, a smart electric vehicle built to solve urban mobility issues in the country. Comet EV is an anticipated car launch in India for its unique form factor and futuristic tech platform.  In this partnership, Tilt Brand Solutions is assigned to conceive, create and execute a through-the-line programme for MG Comet EV.

Rajiv Chatterjee, Co-founder & Group Chief Growth Officer, Quotient Ventures comments, “MG Motor has always been known to bring about disruption with their vehicles; and it’s no different this time too with Comet EV. We are thrilled to work alongside them on this brand journey and across platforms, and are both stoked and grateful for the faith placed in us.”