Meta To Refrain FB, Instagram Advertisers From Using Data Of Teens Users

The social media giant Meta, which has tightened data restrictions for advertising, owns the well-known websites Facebook and Instagram.According to the corporation, it will no longer permit advertising companies to access the data of young users.  Using this information, ads are targeted at people under the age of 18.

Advertisers won't be able to see a user's gender or the kinds of posts they have participated in beginning from the next month, according to a post on the Meta blog. Marketing professionals used this information to help them target young people with commercials.

The installation of these new limits will force businesses to only display advertising to users depending on their location and age, Meta further disclosed.

The parent firm of Facebook has also stated that it will introduce new restrictions in March that will enable teenagers using social media to ban adverts.

By accessing the settings area on Facebook and Instagram, users will have the option to "see less" of specific ad kinds. In the past, Meta imposed constraints to prevent advertisers from focusing their advertising on teens based on their interests and actions.

Following in-depth investigation into the matter, candid comments from professionals, and international regulation, the corporation made the decision to apply the new modifications.

A number of internet safety advocates have also criticised social media sites for their inaction in limiting the types of advertising that are displayed to younger users.

These activists have expressed their displeasure that unsuitable advertisements can hurt teenagers just as much as disrespectful or abusive posts. Previously, Meta had to think about how its use would effect youths.

In 2020, Irish officials launched a two-year investigation on the company's Instagram platform.

Teenagers might access company accounts on the social media site and openly display their phone numbers and email addresses. In September 2022, the firm was additionally penalised USD 492 million for breaking the General Data Protection Regulation.