Lodha Group, In Collaboration With Kommune, Celebrates ‘Giving Back To The Society’ With Its #HarGharDiwali Campaign
Lodha Group, real estate developer partners with Kommune for its second leg of #HarGharDiwali campaign. Joining the bandwagon with Akshay Kumar, Indian Singer-Songwriter, performer, and a music composer/producer Osho Jain celebrates 'giving back to the society' through his original composition. This crowd sourced song titled 'HarGharDiwali', highlights the joy of celebrating Diwali within the safe abode of one's home and coming together to bring about a meaningful change in society, especially after the pandemic outbreak.
The video features social-media influencers like Priya Malik, Shreya Dhanwanthary, Yahya Bootwala, Nidhi Narwal and Rakesh Tiwari, giving glimpses of how each one of them is celebrating Diwali by contributing their bit to the community. With the pandemic-induced lockdown, everyone has realized that each family has gone through tough times, and the crowd-sourced song by Osho Jain in the background score, articulately captures these sentiments, making the perfect setting to enhance these minute yet beautiful moments of happiness. The film encourages everyone to give back to the society by supporting people who stood by us, even amidst such challenging conditions. With the message of rebuilding the nation during this festive period, the #HarGharDiwali initiative urges individuals to have a unified vision for supporting Indian businesses, helping communities in every way possible, and eventually making sure that the festival is celebrated with sheer hope and positivity in every Indian household.
“With the motive to bring back the Diwali festival's cheer & enthusiasm, we collaborated with Kommune to spread the message of hope and emphasize on the importance of giving back to society. This film is a reminder that giving back to the community is the best way to celebrate this occasion during these unprecedented times and ensure #HarGharDiwali. As an extension to our previous 'Jeena Isi Ko Kehte Hai' campaign, the first-ever crowd-sourced song spreads the message of hope and love.” said Raunika Malhotra, President Corporate Brand and Communication, Lodha Group.
Co-Founder of Kommune, Roshan Abbas expressed, "We have always wanted to pivot to the music space, and thanks to Lodha Group - our partners for this initiative, and we finally made it happen this year. With the voices of our Kommuneity coming together in this song, we want to make people truly feel the spirit of Diwali, even from their homes"
