Lloyd Expands TV Portfolio, Launches New Range Of QLED Google TV
Adding to the festive fervour, Lloyd has launched QLED Google TV range.
Lloyd has also released an ad campaign to promote its new line of QLED televisions. The ad film is conceptualised to highlight the Far-Field technology with built-in Google Assistant through a humorous narrative by showcasing a 3D-created Macaw having communication with the TV such as to play his movies and show his favourite recipes. The film presents the entire plot in a playful approach while stressing the ease of use with the Far Field voice feature, implying that even a Macaw can easily operate the TV with a voice command.
On this occasion, Rajesh Rathi, Executive Vice President, Lloyd comments, “With the rising OTT consumption, consumers are looking for bigger size TVs with superior aesthetic design and advanced features that can deliver an immersive in-home entertainment experience. Our latest range offers best in class features. We are confident that the new line-up of televisions will strengthen our position in the premium TV segment and will address the evolving needs of new age consumers.”
Commenting on the launch of the new ad film, Rohit Kapoor, Executive Vice President-Marketing, Havells India, said “With smart TV’s gaining momentous traction in recent times, consumers today are looking for innovative technology to level up their entertainment experience. Our latest advertisement film takes on the hilarious narrative of a talking parrot who controls the TV using voice command. The film beautifully captures the essence of smart home technology by showcasing the use of far-field voice recognition through a creative storyline.”
