As Goafest 2024's venue shift reflects ‘The Age of Adaptability’, industry leaders emphasise the criticality of adaptability, purpose-driven innovation and consumer-centricity in steering turbulent times
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Rajdeepak Das, Chief Creative Officer of Publicis Groupe South Asia and Chairman of Leo Burnett South Asia outlines strategies for staying relevant in the age of AI and data, emphasising solution-oriented hiring and partnerships with change-makers
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Winning the title of 'Media Agency of the Year' at the Abby Awards 2024, Ajay Gupte, CEO of Wavemaker credits team effort, client partnerships and AI integration for agency's stellar performance
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India's top creative minds and agencies shine at the Abby Awards with Grand Prix winners setting new benchmarks in innovation and impact across diverse sectors
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VML India won gold for The Times of India's '#UnplasticIndia' campaign in Red Abby category and VML's Purnojyoti Kundu secured gold in the Young Maverick Abby for '#UnplasticIndia Seal Press Alarm' campaign
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The Out-of-Home category saw 13 Abbys while the Brand Activation and Promotion category witnessed seven Abby
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Superfly Films and The Yellow Umbrella Films also won gold in the Diversity, Equality & Inclusion category while White Rivers Media secured gold in the Green category
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Despite moving from Goa to Mumbai, the advertising and marketing fraternity wholeheartedly supports Goafest, hailing its apt theme amidst constant industry evolution
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Zee Entertainment bagged the Broadcaster of the Year title along with ten silver and six bronze metals on day 2 of Goafest 2024
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On day two of Goafest 2024, FCB India wins Grand Prix for 'Untangling The Politics Of Hair' campaign as well as Design Specialist Agency of the Year, while Leo Burnett secures Direct Specialist Agency of the Year
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