As Goafest 2024's venue shift reflects ‘The Age of Adaptability’, industry leaders emphasise the criticality of adaptability, purpose-driven innovation and consumer-centricity in steering turbulent times
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India's top creative minds and agencies shine at the Abby Awards with Grand Prix winners setting new benchmarks in innovation and impact across diverse sectors
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In Kumar's role as CMO, he will expand FNP’s market presence and leadership in the gifting industry globally, driving growth, innovation and engagement in key consumer segments
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Radio remains a powerful medium due to its extensive reach, trustworthiness, emotional engagement, interactive potential and diverse content formats, says Kukian
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In a candid conversation, Ravi Bhatnagar, Director External Affairs and Partnerships SOA, Reckitt shares the company's vision to fuse commercial success with catalysing positive change, the powerful Harpic Loocator campaign contesting at Cannes Lions Glass and more
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The pages of modern marketing are turning faster than ever. Momentum Conference 2024 will offer marketers and marketing enthusiasts to learn about the new rules of the game and also peek into marketing’s future facets
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From Baby Boomers to Gen Z, marketers navigate the complexities of a fragmented market, tailoring their approaches to connect with diverse age demographics and maximise reach across traditional and digital platforms
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Bisleri's #DoubleTheChill campaign for Limonata will actively engage offline, leveraging the T20 World Cup, co-branded trucks and brand activations, reveals Tushar Malhotra, Director of Sales and Marketing at Bisleri International to BW Marketing World
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In the fast-paced realm of marketing and public relations, unexpected collaborations often ignite intrigue and excitement. Some brands tend to go overboard and struggle to execute gimmick marketing effectively, resulting in their efforts being perceived as in bad taste
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VML India won gold for The Times of India's '#UnplasticIndia' campaign in Red Abby category and VML's Purnojyoti Kundu secured gold in the Young Maverick Abby for '#UnplasticIndia Seal Press Alarm' campaign
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