Articles for Advertising

Empowering Creativity: The Intersection Of Art & Science In Data-driven Advertising

The access to data has increased and the tediousness of analysing it has reduced, says Ghatge

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Thriving In The Age Of Adaptability
Thriving In The Age Of Adaptability

As Goafest 2024's venue shift reflects ‘The Age of Adaptability’, industry leaders emphasise the criticality of adaptability, purpose-driven innovation and consumer-centricity in steering turbulent times

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Creativity That Clicks
Creativity That Clicks

India's top creative minds and agencies shine at the Abby Awards with Grand Prix winners setting new benchmarks in innovation and impact across diverse sectors

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Havas Worldwide India Shines As 'Health Specialist of The Year', VML India Wins Gold In Red & Young Maverick Abby
Havas Worldwide India Shines As 'Health Specialist of The Year', VML India Wins Gold In Red & Young Maverick Abby

VML India won gold for The Times of India's '#UnplasticIndia' campaign in Red Abby category and VML's Purnojyoti Kundu secured gold in the Young Maverick Abby for '#UnplasticIndia Seal Press Alarm' campaign

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Leo Burnett Reigns In Experiential, Famous Innovations Takes Grand Prix In OOH
Leo Burnett Reigns In Experiential, Famous Innovations Takes Grand Prix In OOH

The Out-of-Home category saw 13 Abbys while the Brand Activation and Promotion category witnessed seven Abby

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Goafest 2024 Shifts To Mumbai, Industry Embraces 'The Age of Adaptability'
Adland Celebrates Innovation & Resilience At Goafest 2024

Despite moving from Goa to Mumbai, the advertising and marketing fraternity wholeheartedly supports Goafest, hailing its apt theme amidst constant industry evolution

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Zee Leads Broadcaster Abbys
Zee Leads Broadcaster Abbys

Zee Entertainment bagged the Broadcaster of the Year title along with ten silver and six bronze metals on day 2 of Goafest 2024

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FCB India Dominates Direct & Design Abby, Leo Burnett Bags Direct Agency of the Year
FCB India Dominates Direct & Design Abby, Leo Burnett Bags Direct Specialist Agency of the Year

On day two of Goafest 2024, FCB India wins Grand Prix for 'Untangling The Politics Of Hair' campaign as well as Design Specialist Agency of the Year, while Leo Burnett secures Direct Specialist Agency of the Year

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Goafest Diary: An Oxymoronic Yet Adaptable Affair
Goafest Diary: An Oxymoronic Yet Adaptable Affair

From the lens of a first-time attendee of Goafest, happening in Mumbai, the atmosphere seemed more akin to a serious conference than a vibrant festival and definitely not the typical 'toofani' Goa experience

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Rising Incomes Are An Opportunity. Marketers Need To Adapt: Harit Nagpal, Tata Play
Rising Incomes Are An Opportunity. Marketers Need To Adapt: Harit Nagpal, Tata Play

Tata Play's CEO and Managing Director, Harit Nagpal urges embracing disruption, adapting business models and staying ahead to thrive, not just survive on Goafest 2024's opening session

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