post-add

Articles for Advertising

Thriving In The Age Of Adaptability
Thriving In The Age Of Adaptability

As Goafest 2024's venue shift reflects ‘The Age of Adaptability’, industry leaders emphasise the criticality of adaptability, purpose-driven innovation and consumer-centricity in steering turbulent times

Read More
Creativity That Clicks
Creativity That Clicks

India's top creative minds and agencies shine at the Abby Awards with Grand Prix winners setting new benchmarks in innovation and impact across diverse sectors

Read More
2 From 192 Media Shortlists For India

Ogilvy Mumbai and Rapport Outdoor Advertising, and DDB Mudra Group Mumbai make it from India

Read More
Mediasmart, TCL Forge A Global Strategic Partnership For Enhancing CTV Adv

This will provide brands worldwide with extensive access to valuable advertising opportunities, including home screen placements and the vast array of Free Ad-supported Streaming TV (FAST) channels

Read More
The Great Shift: Modern Marketing Reset By AI

India stands on the brink of a new era in digital advertising, marked by a range of exciting developments, says Gill

Read More
Anupam Mittal Slams MIB Self-certification Mandate On Account Of Hiked Ad Costs

The Supreme Court of India has mandated that all advertisers must submit a Self-Declaration Certificate before publishing or broadcasting any ad

Read More
Consumers Cast Doubt On Mamaearth Products; Ghazal Alagh Reacts

A user named Aditi (@Sassy_Soul_) posted a photo of a collection of Mamaearth face washes, urging people to discard them if encountered

Read More
Havas Worldwide India Shines As 'Health Specialist of The Year', VML India Wins Gold In Red & Young Maverick Abby
Havas Worldwide India Shines As 'Health Specialist of The Year', VML India Wins Gold In Red & Young Maverick Abby

VML India won gold for The Times of India's '#UnplasticIndia' campaign in Red Abby category and VML's Purnojyoti Kundu secured gold in the Young Maverick Abby for '#UnplasticIndia Seal Press Alarm' campaign

Read More
Leo Burnett Reigns In Experiential, Famous Innovations Takes Grand Prix In OOH
Leo Burnett Reigns In Experiential, Famous Innovations Takes Grand Prix In OOH

The Out-of-Home category saw 13 Abbys while the Brand Activation and Promotion category witnessed seven Abby

Read More
Goafest 2024 Shifts To Mumbai, Industry Embraces 'The Age of Adaptability'
Adland Celebrates Innovation & Resilience At Goafest 2024

Despite moving from Goa to Mumbai, the advertising and marketing fraternity wholeheartedly supports Goafest, hailing its apt theme amidst constant industry evolution

Read More

Stay in the know with our newsletter