Entering a new era of consolidation, Omnicom and IPG’s deal shakes the advertising industry, intensifying competition with WPP and Publicis while raising critical questions about the future of marketing, creativity and technology
Read MoreThe path forward for the industry lies in collaboration — between advertisers, manufacturers, and environmental advocates — to ensure that green advertising solutions not only reduce environmental harm but also enhance business performance, writes Vadhera
Read MoreThe access to data has increased and the tediousness of analysing it has reduced, says Ghatge
Read MoreAs Goafest 2024's venue shift reflects ‘The Age of Adaptability’, industry leaders emphasise the criticality of adaptability, purpose-driven innovation and consumer-centricity in steering turbulent times
Read MoreIndia's top creative minds and agencies shine at the Abby Awards with Grand Prix winners setting new benchmarks in innovation and impact across diverse sectors
Read MoreVML India won gold for The Times of India's '#UnplasticIndia' campaign in Red Abby category and VML's Purnojyoti Kundu secured gold in the Young Maverick Abby for '#UnplasticIndia Seal Press Alarm' campaign
Read MoreThe Out-of-Home category saw 13 Abbys while the Brand Activation and Promotion category witnessed seven Abby
Read MoreDespite moving from Goa to Mumbai, the advertising and marketing fraternity wholeheartedly supports Goafest, hailing its apt theme amidst constant industry evolution
Read MoreZee Entertainment bagged the Broadcaster of the Year title along with ten silver and six bronze metals on day 2 of Goafest 2024
Read MoreOn day two of Goafest 2024, FCB India wins Grand Prix for 'Untangling The Politics Of Hair' campaign as well as Design Specialist Agency of the Year, while Leo Burnett secures Direct Specialist Agency of the Year
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