Articles for Advertising

Is Omnicom-IPG’s Alliance Creating A New Power Play In Adland?
Is Omnicom-IPG’s Alliance Creating A New Power Play In Adland?

Entering a new era of consolidation, Omnicom and IPG’s deal shakes the advertising industry, intensifying competition with WPP and Publicis while raising critical questions about the future of marketing, creativity and technology

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How OOH Industry Is Embracing Eco-friendly & Sustainable Advertising Solutions

The path forward for the industry lies in collaboration — between advertisers, manufacturers, and environmental advocates — to ensure that green advertising solutions not only reduce environmental harm but also enhance business performance, writes Vadhera

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Empowering Creativity: The Intersection Of Art & Science In Data-driven Advertising

The access to data has increased and the tediousness of analysing it has reduced, says Ghatge

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Thriving In The Age Of Adaptability
Thriving In The Age Of Adaptability

As Goafest 2024's venue shift reflects ‘The Age of Adaptability’, industry leaders emphasise the criticality of adaptability, purpose-driven innovation and consumer-centricity in steering turbulent times

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Creativity That Clicks
Creativity That Clicks

India's top creative minds and agencies shine at the Abby Awards with Grand Prix winners setting new benchmarks in innovation and impact across diverse sectors

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Havas Worldwide India Shines As 'Health Specialist of The Year', VML India Wins Gold In Red & Young Maverick Abby
Havas Worldwide India Shines As 'Health Specialist of The Year', VML India Wins Gold In Red & Young Maverick Abby

VML India won gold for The Times of India's '#UnplasticIndia' campaign in Red Abby category and VML's Purnojyoti Kundu secured gold in the Young Maverick Abby for '#UnplasticIndia Seal Press Alarm' campaign

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Leo Burnett Reigns In Experiential, Famous Innovations Takes Grand Prix In OOH
Leo Burnett Reigns In Experiential, Famous Innovations Takes Grand Prix In OOH

The Out-of-Home category saw 13 Abbys while the Brand Activation and Promotion category witnessed seven Abby

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Goafest 2024 Shifts To Mumbai, Industry Embraces 'The Age of Adaptability'
Adland Celebrates Innovation & Resilience At Goafest 2024

Despite moving from Goa to Mumbai, the advertising and marketing fraternity wholeheartedly supports Goafest, hailing its apt theme amidst constant industry evolution

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Zee Leads Broadcaster Abbys
Zee Leads Broadcaster Abbys

Zee Entertainment bagged the Broadcaster of the Year title along with ten silver and six bronze metals on day 2 of Goafest 2024

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FCB India Dominates Direct & Design Abby, Leo Burnett Bags Direct Agency of the Year
FCB India Dominates Direct & Design Abby, Leo Burnett Bags Direct Specialist Agency of the Year

On day two of Goafest 2024, FCB India wins Grand Prix for 'Untangling The Politics Of Hair' campaign as well as Design Specialist Agency of the Year, while Leo Burnett secures Direct Specialist Agency of the Year

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