Lava Ropes In Kartik Aaryan As Brand Ambassador

Lava International has on-boarded the youth icon Kartik Aaryan as the brand ambassador to endorse its Smartphone category while launching Lava Blaze Pro.

An inspiration to millions, Kartik Aaryan, a self-made man exudes energy, vitality and versatility and with his content projects progressive, innovative and challenging spirit, which aptly resonates with Lava’s philosophy.

Sharing his thoughts on the new brand association, Kartik Aaryan, says, “I am delighted to associate with Lava, a Home-grown brand that has established itself as a leading Indian end-to-end smartphone company. It is of sheer excitement to see how Lava is bringing technologies that appeal to the youth of the country. I am confident that today’s generation has the mettle to bring real change and we need to empower them. My association is based on the resonance of our shared ethos of being #ProudlyIndian, and standing apart from the crowd with a unique proposition.”

“Signing Kartik Aryan is the perfect fit for LAVA,” adds Mugdh Rajit, Head of Marketing, Sales & Distribution Strategy, Lava. “Both are challenging the norms of their industries and creating new expectations. Kartik’s superlative performances have earned him a devoted fan following, and LAVA’s exciting new launches are setting new standards in the smartphone segment. We are on a mission to provide smartphone customers with an excellent Indian alternative, and with Kartik on board, we are confident we can get there faster!”

Lava will soon commence a 360-degree marketing campaign featuring Kartik Aaryan and the range of its smartphones.

With the on-boarding of Aaryan as the brand ambassador, Lava aims to increase its consumer base by attracting more prospects, especially millennials and Gen-Z who form the largest chunk of consumers.

Speaking on the launch, Tejinder Singh, Product Head, Lava comments, “Customers' expectations are rising as the smartphone market expands quickly and they seek out new experiences. Lava’s recently launched blaze series has been well received by users, and the ongoing support from our users enables us to keep expanding this portfolio. Lava Blaze pro is specifically designed for customers who are focused on seeking high performance, a good camera quality along with classy premium feel.”