Krafton India’s Diwali BGMI Campaign Celebrates Real-life Friendships

Krafton India has unveiled the 'DoomTroopers' campaign for Mattlegrounds Mobile India (BGMI), celebrating the camaraderie and unity shared among gamers across India this Diwali. Produced by Films Rajendraa, 'DoomTroopers' tells the story of a squad’s journey, capturing the bonds many BGMI players experience. Spanning over 24 minutes, the campaign stands as one of the longest pieces of content in Indian advertising history, delivering a message of resilience, friendship and empathy.

The story follows a group of young gamers from various parts of India who form a BGMI squad, naming themselves the ‘DoomTroopers.’ What starts as regular late-night gaming turns into a lasting friendship that goes beyond the screen. When one squad member unexpectedly misses their usual game, the others grow concerned and set out to find him. Meeting in person for the first time, they connect deeply through shared struggles during their quest to locate their friend.

Srinjoy Das, Associate Director and Lead - Marketing, Krafton India said, “We get regular questions on what makes BGMI such a loved game across the country. Through this film, we attempted to answer that - its the sense of belonging you get in your squad. We had a live screening with a popular BGMI YouTuber and the comments really melted our hearts. Wishing everyone a very Happy Diwali from all of us here at KRAFTON, we would love our fans to watch it and tell us if it reminds you of the first time you met your squad in real life.”

Set against the backdrop of Diwali, a festival that celebrates bonds and family, the campaign emphasises how these in-game friendships evolve into meaningful, real-world connections and support.

With this campaign, BGMI highlights the deep emotional bonds players build, emphasising that while winning is essential, standing by each other - both in-game and in life is what truly counts. The campaign also offers players a unique chance to meet their real-life squads through a special contest, creating memorable experiences. To participate, players need to watch the video and share heartwarming stories of their squads in the comments. BGMI will sponsor an all-expenses-paid trip for four winning squads across the country.

The film has been released across BGMI’s social media platforms.