Josh, Mzaalo Assure An Entertaining & Rewarding Experience

Josh has partnered with Mzaalo, a gamified entertainment blockchain-based online video streaming app, for a year. It will benefit 115 million monthly active users of Josh as they will be able to view Mzaalo's exclusive content.

Users of Josh will be able to interact with the Mzaalo app in many different ways. If a user download Josh and log in, you'll get premium access to Mzaalo's unique features like 'Bid n Win,' 'Celeb Virtual Meet & Greet,' and more. The Mzaalo app pays users for watching videos, and Josh app users will be able to take advantage of this through the video app.

What's more, the Josh users will have access to Mzaalo's content in 10 Indian languages. The streaming app has a library of over 12,000 movies, original series, live TV, and more in the genres of comedy, drama, horror, romance, and action, for adults as well as kids.

On the new partnership, Umang Bedi, Co-Founder, Josh said, "We constantly strive to deliver world-class, rich content experiences to our many million users on Josh and our partnership with Mzaalo is one such solid opportunity towards enabling them with an entertaining and rewarding experience. We have built Josh as a creator first, consumer-focused and content forward app and this collaboration come just at the right time helping us further design unique creative opportunities for our 115+ million userbases."

Vikram Tanna, COO Mzaalo, added, "We are very excited to partner with Josh and provide the Mzaalo experience to Josh's over-100 million users. Our entertainment ecosystem democratises content access and values users time & attention. The partnership enables us to broaden our digital footprint by providing a unified experience to users with premium content and rewards. Mzaalo and Josh's applications are both powered by cutting-edge technology. We are certain that this collaboration would be beneficial to both the platforms.”