Madison World Clocks In Rs 3,537 Cr As Overall Operating Revenue In FY24

Madison World's overall operating revenue is Rs 3,537 crore, 18.9 per cent more than the Rs 2,974 crore earned during the fiscal year 2022–2023. In FY24, the total income was Rs 3,554.8 crore, 19 per cent more than the previous fiscal year.

With a total profit of Rs 33.6 crore for the year, the agency outperformed FY23 by 75 per cent. It was Rs 19.2 crore in FY23.

Madison, in a large number of cases, places advertisements with various media entities on behalf of its clients. The company makes the payment on behalf of clients and recovers the same from the clients, adding its commission income or fee.

The principle in which the company recognizes its revenue is as follows: Commission income in respect of advertisements placed with media (Print, Electronic, Digital and others) by the company on behalf of its clients is recognised in the period during which the advertisement is printed, published or aired as the case may be.

Madison has previously designed advertising campaigns for a variety of companies, including Saffola, Asian Paints, Blue Star, and HIT.

Additionally, the agency kept its account with Parag Milk Foods in 2024. They were awarded several media accounts, such as Sun Neo, Liquify, Pilgrim India, and NIC Ice Cream.

Getting the BJP's media planning and buying account for the 2024 elections was Madison's most notable accomplishment. The media plans for the general elections in 2014 and 2019 were also managed by the Narendra Modi-led BJP.

The mandate covered print, television, and radio campaigns, and the party's total media spending was expected to exceed Rs 1,800 crore.

In March, Madison World also launched a brand revamp in honour of its 36th anniversary. According to the agency, the logo, a modern, geometric style that represents accuracy, inventiveness, and forward-thinking, was the focal point of the new branding.