Jarvis Invest Launches Campaign 'AI In Investing'

Jarvis Invest has announced the launch of its first brand campaign ‘AI in investing’ to highlight the benefits of AI and its highly efficient application in stock advisory services. 

The campaign is conceptualised and designed with the objective to create awareness amongst DIY investors of discount broking houses on how ‘AI in investing’ can help them build a customised portfolio based on their individual risk profile and investment horizon.

The campaign will run across various digital platforms for 5 months using a programmatic approach. 

The campaign uses real-world examples as an inspiration and showcases how AI is already a part of our daily lives be it in the form of face recognition, gaming, online shopping, helping find jobs, financial services, music (playlist curation), healthcare (identify unseen illnesses), transport (google maps, AI-driven systems), etc. Using this analogy, the campaign aims to generate trust among new investors/DIY investors in AI.

The pandemic led to the rapid growth of DIY platforms in the broking industry and also, attracted investors from full-service broking firms in addition to fence-sitters. 

Speaking about the new brand campaign, Sumit Chanda, CEO & Founder, Jarvis Invest says, “Jarvis Invest has recently crossed an Assets under Advisory of INR 100+ crores and the exceptionally intelligent AI tool Jarvis has also been able to successfully predict the recent market crash of March 2020 and January 2022. While investors have been receptive to the idea of AI, there is still certain resistance to the prospects of trusting AI completely and using AI in their journey of wealth creation. This triggered us to devise a campaign that could address this apprehension. With this campaign, we intend to reiterate that just like AI has already found inroads in industries like transportation, healthcare and manufacturing (AI-based bots, systems, and assembly lines), AI can also help in stock investing and navigating volatile stock markets. The concept was conceptualised by our in-house team and executed with the help of an external agency, Digital Refresh Networks. Through this campaign, early-age investors will now be able to gain confidence about creating their custom portfolios using AI and fulfill their financial goals.”