House of Pataudi Unveils Its First Store In Bengaluru

Saif Ali Khan’s House of Pataudi (HoP) has unveiled its first store in Bengaluru’s Phoenix Market City to offer customers the opportunity to experience the exuberant collection.

Ahead of the much-awaited festive season, the HoP store will serve customers with a range of styles and designs across fashion and footwear from the Rozana, Jashn, and Riwayat collections along with other curated designs and native crafts. With the first store inaugurated on 23 August the brand is also looking at expanding in multiple cities. 

 Commenting on the launch, Saif Ali Khan comments, “This is an important milestone in ‘House of Pataudi’s’ journey so far as we begin a new chapter with our store launch. I am extremely delighted to witness the brand’s growth thus far and proud of its achievements. Our patrons are in for a treat with some exquisite designs this upcoming season. I urge everyone with a penchant for ethnic wear to visit us at Phoenix Market City in Bengaluru and subsequently in some of the other cities where we are coming up next.”

Talking about House of Pataudi’s store launch, Manohar Kamath, CXO and Chief - Myntra Fashion Brands, Myntra adds, “As one of the leading Indian wear brands on the platform, House of Pataudi has been synonymous with all things magnificent and opulent. The brand’s exquisite designs and intricate craftwork continue to gain popularity amongst our shoppers. It has been a heartening experience to witness the evolution of the brand as it explores multiple facets of the customer shopping journey.’’ 

Speaking about the launch, Afsar Zaidi, Founder and Enabler, Exceed Entertainment says, "People’s love and admiration for House of Pataudi over the past 3 years has been a tremendous source of energy for us. It is a testament to the classic ethnic fashion style which has been part of our Indian culture. The Indian heritage, tradition and ethnic fashion statement is what our brand propagates and the styles, cuts, and designs are all that have been part of our country for centuries. It is humbling to see this milestone taking shape at such an early stage in our brand's journey. We are certain that this will serve as a channel for shoppers to sample the unique collection besides getting a chance to feel the Pataudi legacy. We will continue to look at growing our experiential presence in new cities and towns for our discerning audience to experience the opulence of the Pataudi heritage."