HDFC Sky has revealed its “GRWM” campaign, #GettingReadyWithMeForTheWorld for women. This campaign aims to celebrate the strength, resilience, and achievements of women worldwide while empowering them on their investment journey.
In a world where women play diverse roles, from leading nations' economies to being the backbone of their families, HDFC Sky recognises the inherent power and potential within every woman. With GRWM, the brand aims to create a platform where women can come together as 'HER'oes, sharing experiences, insights, and strategies to navigate the financial landscape effectively.
Speaking on the campaign, Puneeth Bekal, EVP & CMO, HDFC Securities says, "Amid an exhilarating evolution within the Indian capital markets, HDFC Securities stands at the forefront, championing not just the cause of informed and responsible investing, but also the powerful narrative of women's financial empowerment. Our campaign celebrates this dual vision, emphasising our dedication to nurturing a culture where financial inclusivity and empowerment extend across all genders."
HDFC Sky’s GRWM campaign will feature a series of interactive sessions, discussions, and stories aimed at empowering women to take control of their financial futures. From insights shared by industry leaders to practical advice on investment strategies, HDFC Sky endeavours to make the investment journey smoother and more accessible for women everywhere.