Haier Becomes Official Partner of Roland-Garros; Ropes In Ana Ivanovic As International Face In Tennis

Haier Appliances India will line up alongside the greatest tennis champions as an official partner at the Roland-Garros tournament from 20 May to 9 June, in Paris.

Elegance, precision, and incredible performances are the qualities sought by tennis fans, numbering over 1 billion worldwide. These characteristics have made Haier’s role as an official partner a natural fit, as the brand has always been a creator of experiences and ecosystems tailored to each desire.

For 2024 and 2025 Haier will be a partner of some of the most prestigious international tennis tournaments, supporting the champions of this sport who share the brand’s values: total dedication to achieving excellence and meticulous attention to every detail. To be the best in the world you need precision, attention to detail and impeccable style - characteristics found both in the greatest athletes and Haier Connected Solutions.

Roland-Garros will be the occasion to present the new Haier international ambassador in the field of tennis activities - Ana Ivanovic, former tennis player. An ambassador who will be the face of the brand for the entire competition, contributing to its memorability, relevance, and audience engagement. Ivanovic has won 15 WTA singles tournaments in her career, including Roland-Garros in 2008 when she reached number one in the WTA rankings.

Haier will enjoy special visibility along the courtside and will also have a stand in the Fan Village with its hi-tech solutions and unique style on display for an experience created especially for the event. Here visitors will be able to absorb the ambience of special guests, supporters and the international community gathered for the tournament. Visitors will have the unique chance to interact with Haier Solutions and have fun with special sports-themed activities. 

A 360° promotion will make Haier a protagonist online with a digital campaign and dedicated social network activities, but also a central role in Paris with sensational advertisements that will complement the spectacular view from the Pont du Beaugrenelle and domination in the metro station. 

This partnership with the tennis world is perfectly aligned with Haier’s strategy to increasingly connect with the extraordinary and with its target audience: consumers who favour elegant design, customisation, and top performance. 

Besides the Roland-Garros Tournament, Haier will partner with top-tier events for 2024 and 2025 including the Mutua Madrid Open, the Nitto ATP Finals, and Rolex Paris Masters. The ATP 500 Hamburg Open tournament and two ATP 250 tournaments, Playa Laguna Croatia Open Umag and the European Open (Antwerp), complete Haier's events portfolio in tennis.